Webmaster Experience: To choose to choose to support your development of the search engine

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It's getting harder to make websites now. The huge expensive server and the website maintenance expense like the mortgage is pressing in our stationmaster body, even more importantly, does not have the advertisers to be able to see our small website. Therefore, as a webmaster, especially the new small site webmaster, backed by a powerful search, to be divided into a good solution to operational problems. I found that when we stationmaster need Alliance, these alliance actually also need us, many alliance saw scattered in the small and Medium-sized website huge traffic collection, also began to demonstrate the willingness to cooperate.

But it turns out that not just by joining a coalition, you can immediately solve the problem of survival and development of small and medium-sized websites. Only in the benefits, services, growth can give us support of the Alliance, in order to make money at the same time, let us really have the opportunity to do what we want to do the site, to achieve greater success. In order to choose the most suitable for their own alliance, I seriously studied the domestic several major search engines on the webmaster policies and services, careful contrast analysis, I hope to help you webmaster.

Google

Google is good overall, but since the "Google Gate", the revenue from the advertising alliance began to plummet. Google is easier to apply, and an account can be hung on all Web sites, it is also convenient to use. Before joining Google, I heard that Google to the webmaster's income is good, but there is a gap between the reality and the ideal.

Compared to other alliances, Google to pay 100 of dollars, and still pay by cheque to the dollar, the general personal site Google ads three or four months after the accumulation of this number. And those small web sites because the cost of a cheque to the renminbi is higher, so the accumulation of more than 500 or 1000 dollars before the request to pay. It will be months before Google promises to pay cash. If you can get a check, if you have a letter in your mailbox claiming that your site may be cheating, that Google refuses to pay your income, and that you shut down your account, you should call it a bad day, let alone a long-term partnership.

Baidu

Baidu is my most concerned about the alliance, in addition to advertising, Baidu also provided the Webmaster training program to help the webmaster learn the latest management knowledge, but also in the background to click-through monitoring, to provide self-discipline, a fair environment.

The problem is that the threshold of Baidu is relatively high, and it is easy to inexplicably be sealed. If you want to complain also must provide data of Baidu statistics, so did not succeed, let me depressed for a good while. Especially last year, Baidu made an open platform, but it seems just "Baidu collected some of the site's money, forced its results according to a specific custom style display," and did not give the stationmaster to bring what practical benefits.

At the end of August, Baidu made a big update, a large number of Web site data was deleted, a large number of stations dropped, and included a lot of old station, but there are some new stations lined up. Although Baidu said this is only a temporary update of the chaos, the disappearance of the site will resume as soon as possible, but there are still a large number of Web site key keywords have not yet recovered.

In addition, Baidu's bid rankings put too open, the result has a lot of deceptive nature of information, such as before the counterfeit, prohibited words, poor site, as long as the money can be on, but also can be placed in the search results in front of the position. Later, personal sites and small and medium sites can only eat leftovers in the back.

Tencent Search

Search and QQ has been through, people can chat while searching, this to promote a lot of search hits. Not long ago, Tencent acquired sing, obtained Discuz and other products of the operation of the right, which is a shock to Baidu, but for our webmaster still has the benefit. Because Search advertising Alliance code will be placed on the discuz, AdSense can get additional advertising revenue.

But since it's not the search company, search for the alliance is just launched, in the treatment of the attitude of the webmaster, and always not as positive as other alliances, there are AdSense material, application to join the search for the alliance of the Mail was returned, the system back to write: Search the alliance is currently focused on the cooperation with large and medium-sized websites. The following procedure can be applied to join ...

Search deep pockets, do not care about our small and medium-sized webmaster, not to mention from the search there to obtain long-term cooperation support, as for later, or observe and observe it.

NetEase Youdao

Compared with other alliances, NetEase has the highest income, more than the industry average yield of three or four, according to the official statement is to "grow with partners, cooperation and mutual win." Youdao just started to do the league not long, want to and Google, Baidu Spell, of course, to really let go, and compared to other alliances, the difficulty of applying to join the Youdao is indeed the smallest.

In order to attract more webmaster, Youdao also took out a dictionary, translation, shopping and other products with stationmaster cooperation, stationmaster can choose different cooperation way according to own website characteristic. Moreover, Youdao Alliance background of the Division ID check the number of functions, can let the webmaster at any time to understand the flow of products, easy to master their own adjustment and improve products; the way of customer service will also be with the webmaster analysis of data, provide product improvement suggestions, help webmaster improve products, improve flow.

It is said that Youdao in this four years total investment billion, there is netease to do the backer should also not lack of money. It seems that the way is new, but after the full force. Can bring more practical benefits to stationmaster, still have to see the test of time. But directed at the current Youdao positive attitude to stationmaster, may consider to try under.

Sohu Sogou

Sogou thousands of search for 12 yuan price, purchase search flow, the price is not low, but behind the price is hidden the problem of deduction. A webmaster reflects that at 2 in the middle of the night to see the data to the next morning only half of the rest. From the question of the amount of deduction, Sogou is not very honest.

In addition, Sogou to the small and medium-sized webmaster to join the requirements are too high, to first look at the quality of traffic to determine whether you can join. "Sogou's advertising alliance is not very authentic, let me hang the ad and then review." I hung for three days after the advertisement, the result told me that the audit failed. The next time I applied, I still hung up for three days for free and still couldn't get through. It made me feel a bit cheated. "A certain stationmaster had helpless to say. Also some webmaster put in a few days Sogou code, unexpectedly in the background to find no data, or even show the number of times did not. Recommended Sogou to properly upgrade the league backstage, and the future of our webmaster friendly some.