Abstract: Webmaster class site, as the name suggests, is a group of personal webmaster site. The home of stationmaster and the A5 that will publish my article all belong to this kind. In addition to these two more well-known, there are a large number of webmaster forums. Our country has nearly 2 million individual stations
Webmaster class site, as the name suggests, is to bring together a group of personal webmaster website. The home of stationmaster and the A5 that will publish my article all belong to this kind. In addition to these two more well-known, there are a large number of webmaster forums. China has nearly 2 million of the personal webmaster, but the name of the Webmaster class site is really phoenix hair chestnut, this is not worth thinking? Moreover, 2 million strong stickiness user base, but Stationmaster class website its situation is not good, the scale is not big, this more force people to go to a spot. For the first time, since the emergence of the media and fiery, the decline of the portal site, the rise of mobile internet, the decline of search, in such a large background, webmaster types of sites have how to base and from, and even development, it is worth exploring.
In my opinion, there are very few types of Web sites that can be as confusing as webmaster classes. Enterprise station is to obtain customers and promotional brands, the value of the portal is to provide users with reading information, search the portal to the key words to bid for profit, but stationmaster station? Webmaster class sites in the positioning, value and profitability of the exploration has not a clear statement or model, in a state of confusion, mainly in the case of two of several aspects:
Positioning confusion
So far, we are also difficult to say, webmaster class sites belong to which type of site. Should it be an information portal? But the main profit from the information portal is advertising, and content is all-inclusive to attract all walks of life users, but webmaster class sites through advertising earnings, the content is very difficult to achieve all-inclusive. Should be an industry portal? Almost all the core of the industry portal is to buy and sell information of the Business-to-business website, incidentally provide industry information, webmaster class sites have tried to become a domain name and the chain of trading platform, and later, Baidu banned outside the chain, broke a way of financing, and domain name trading market capacity is too small, difficult to big Therefore, it is difficult to call it the industry portal. Should be from the media site? It is undeniable that the Webmaster class has already formed the content creation mechanism, but the content of the small, make it difficult to produce value. and webmaster class site has good content, but no one depth reading problem. Should it be a community? In today's society, the well-known community is difficult to survive, even more do not say that the community of subdivision groups. If you want to be a webmaster class site into a community, then, not a few months, will die no doubt.
The chaos of value realization
Webmaster Network in the end have no value? Of course, valuable for a large number of personal webmaster, very valuable. A site in webmaster class posted articles, a short link, can lead to a large number of personal webmaster reprint, the site in Baidu's weight and ranking, have a great role. It is directed at this role, many personal webmaster enthusiasts for Web sites for free to create quality original content, which also led to Baidu for Webmaster class site attention, its weight is even higher than a large number of portal sites. However, for the personal station is valuable, but not for webmaster class site to bring enough profit. Advertising revenue is numbered, trying to build a trading platform that is nominal. Ordinarily, in the internet, someone's place on the money, not to say that a lot of personal webmaster are cock silk, cock silk economy why in Webmaster Class Web site can not be formed? In short, gathered a large number of user-scale webmaster sites, the size of its development should not be the current volume.
The chaos of profit model exploration
To sum up, the current webmaster types of Web sites in the search for profit mainly have such a few directions, one is through the webmaster website for offline drainage, carry out various training business, through the line to make money. Includes a push, 28 forum. The second is to become a soft paper distribution center, through the soft text to help improve personal standing in Baidu rankings. A5 is making such an attempt, hoping to make money from a personal webmaster's pocket. But this way led to the flood of soft, the value of the site is reduced, but also affect the Baidu Webmaster site's impression, reduce weight, webmaster class site The original value of the promotion will also be lost. The third is to become the Internet and technology information portal, thereby increasing advertising revenue. Webmaster types of Web sites in the news to obtain speed and quality, far from the technology portal opponents, but is to discard their own characteristics, become a transit point of information. Its four is to become an income from media, combined with mobile internet and social applications. To tell the truth, Webmaster class site should have become an excellent media platform, but missed the first wave of development from the media, there is no catch up with the second wave of development from the media. It's not easy to stand out from the media platform.
"Tianlong Eight" in the virtual bamboo in the chaos of the rivers and lakes in a random trick will be Zhen long chess cracked. Webmaster class site today's survival environment, as if the big Master gathered the Lei Shan. Whether can crack exquisite chess, but also to see Webmaster class site determination and luck.