Webmaster income gap gradually opened high income stationmaster steadily increase

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

According to the latest statistics of CNNIC, there are 1.31 million independent websites in China, however, how many of these websites can make profits?

Webmaster income is less than a year, or a year is better? No matter how the market views are discussed, the data is the best evidence of the facts.

November 25, Sing (Comsenz) and Eric (Irearch) in Beijing published the 2007 "Third China Network Community research report."

The report shows that the overall income of the Chinese network community is less than the highest in the income-free community, up to 38.2%, less than 1000 of the income of the community accounted for 24.4%, more than 1000 yuan income of the community proportion of less. Accordingly, the annual income of more than 1 million yuan in the community sites accounted for only 0.5% of the overall proportion.

However, the pessimism of the data is not as serious as it might seem.

Compared to the 2006 Comsenz released the second China Internet Community Development Survey report, the market is showing another scene, those who have the strength of community webmaster, income is significantly increased, and the number is gradually increasing.

Data show that 2005 annual income of more than 50,000 yuan in the total proportion of the webmaster accounted for only 2.5%, and the 2007 "Third China Network Community Research Report" shows that 2006 annual income of more than 50,000 yuan of the number of stationmaster has increased to 4%. And with the 2005, 2006 Chinese Internet site number of the gradual growth of the corresponding medium and high income stationmaster number is bigger.

Figure I: The income that stationmaster obtains from the network community throughout 2005

Figure II: The income that stationmaster obtains from the network community throughout 2006

However, the lack of competitiveness, no unique value of small and medium-sized sites and communities and new Web sites are faced with greater consideration, compared to the data also shows that the proportion of owners without income, from 2005 21.1% increased to 2006 years of 38.2%.

The current income level of China's network community is still low, and the exploration of profit model is still to be strengthened, and with the application and exploration of Community marketing and e-business, the income situation of Chinese online communities is expected to improve.

As a professional community technology provider providing forum and blog software for 500,000 independent network communities, Comsenz, in addition to providing community forum system discuz!, community Portal System supesite, community Blog system X-space, etc. Recently also introduced a set of suitable for the community to use E-commerce software system Ecshop, convenient for community owners to find e-commerce areas of profit opportunities. Comsenz Vice President Li Mingshun said that most small and medium communities are now earning more difficult, in addition to the lack of experience with community operators, but also with the community's basic growth cycle. "In general, creating a mature network community from scratch, at least 3 years or more, this period of time with special perseverance and persistence." ”

In the Comsenz organization's "unconference" Open Internet salon, the famous consumer community website I love Discount network (55bbs.com) female webmaster Hua said, 55BBS is also starting from zero gradually grow, she said: "I have also experienced no money stage, Also from the monthly income of less than 1000 yuan to start. "She advises all the community webmasters," any profit tools must not put the cart before the horse, or to think about what is suitable for their own, now need to do is what, with their own direction and goals, can be a step by step, can really let the development trend by their own dominant. This is what I want to share with you. ”