Webmaster must look at the website common Sense

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The following common sense is to do the basic knowledge of the website, however many stationmaster all more or less will ignore them. However, it is the simple truth that contains a deeper meaning, as a webmaster, we have the obligation to more professional way to design and manage their own web site, which can not only let us more professional (professional), and develop good professional habits for improving the efficiency of our website is also very helpful.

Here are some basic concepts to explain:

Browser

Different browsers usually display the topic of the website in different locations, that is, the content of < title > tags, usually in the top left of the browser (IE6) or in the label (Firefox, Chrome, etc.). And now most browsers, whether 360,TT, have adopted the label design (the name of the United States, the design, in fact, are copy), although the label is good, but the display content is limited, so webmaster should pay attention to the page name form should be used "page title + site topic" form to design the site, otherwise if not pay attention to , according to some of the rules of the CMS default, all pages with the name of the site, or the site name in front of the end through the label looks, the whole site or a name, very unfavorable to users of the page, appears very unprofessional. Similar cases are particularly common in some small companies ' websites.

In addition, if you want to make your site open in the browser faster, then you need to improve the speed of the site. Of course, browser caching and compressed Web pages can effectively speed up, but the waiver table using Css+div layout is more able to speed up from the overall? If you want to reduce the code bloat of CSS and JavaScript files, you can write it to an external file and then transfer it from the Web page.

Head information

Does the webmaster want to add the following information to the head of the page:

RSS subscriptions, everyone to share, Baidu search and other social labels

Number

About us, disclaimer, contact information, Sitemap etc connection

Banner of various sizes

Site Search Box

Mail Subscribe box

Wait a minute

Indeed, the top part of the Web page (from the top 100px part) is very easy to attract visitors eye parts, the land inch gold does not say, or to provide the first impression of the perfect treasure. However, if the amount of information is too large, it is easy to play the opposite effect, such as forcing visitors to automatically skip this part. Therefore, it is best to put the necessary elements in the head of the Web page, and the other parts can be placed in the sidebar or the bottom.

For example, your site is to provide advisory services company website, then the webmaster should be in the head in the design of the emphasis on the phone, so that more readers to call you for the purpose, so try to set the phone more obvious, but pay attention not to exceed the size of the logo.

Not as good as your site has been well-known achievements or other outstanding performance, it should be the advantages of focusing on publicity, can be in the head plus such as "congratulations on the 18th Annual Outstanding Website Design Award", "2012 Siemens exclusive partner in China" and other information.

The setting of the head information should be targeted, highlighting the advantages, do not want to highlight anything, and ultimately what effect did not play.

On the navigation bar, the webmaster may want to enumerate more than 30 columns in the name. So, whether the list is more to enable visitors to focus on the purpose of the visit, rather than chaos, or just enumerate 6 main columns, other through the classification of the use of Drop-down menus and other forms of hiding easier to play a guiding role? The webmaster should consider according to the actual situation, in most cases, the summary classification navigation bar is more popular with readers, But there are special circumstances.

So far, the author does not mention difficult to understand the knowledge, right? In fact, you might say, I already know all this, but why is there still so many nonstandard websites on the internet?

Content

Now search engines are more welcome to each article no less than 300 words of the page. The reason is very simple: if you can really use dozens of words to describe a topic/keyword Clearly, then this description is really valuable to visitors? If it can be described clearly, is the description of the dozens of words comprehensive enough? At least I do not believe, you may not believe, so the search engine will not believe. So only pages that contain a lot of relevant content will be viewed by search engines as valuable sources of information.

On the content also must pay attention to maintain the logic, uses the H1,H2,H3 label to divide the paragraph logically is a very good custom. H1 is usually used as the title of the article, H2 is used on the section headings, and the subheadings use H3; H4,h5,h6 used in smaller titles, although not very useful, but also normative embodiment.

In addition, we all know that although the electronic media has replaced a lot of paper media work, but we can not deny that reading from paper feel more comfortable. So, in order to be as convenient as possible for readers who use electronic products to read, content should be written with more emphasis on easy reading, such as controlling paragraph lengths and avoiding too long sentences. I usually like to put a paragraph in the best control of 4-8 lines around, I hope this will make the reader more comfortable.

Share

Now I repeat: when you write a good article, your readers will be more willing to recommend it to friends. That's why social networking is so popular today. So you need to add the social buttons below the content. These buttons don't need to be gorgeous, but they should at least be clear and easy to distinguish, preferably when users clap their hands to see the buttons and then share them or collect them. Traffic, repeat customers so slowly more up.

In addition, if your site updates frequent and effective, you can focus on recommending the subscription function, so that readers subscribe to the timely receipt of the latest site updates.

Bottom

This is currently one of the most common forms of web page bottom foot:

But for such a foot, I can only say that it is far from being able to convey more effective information.

The author thinks that although the bottom foot is at the bottom of the website, the degree of attention is low, but when users browse to this point, if you want to return to other pages, such as the homepage, or the top of the page (after the n screen, you will know how important it is to return to the top of the page), or want to contact webmaster, or want to collect, share the site, After reasonable logical judgment, I think the bottom foot should include the main columns of the link (at least the home page), contact us links, social buttons, back to the top and so on. This makes it easier for readers to know what to do when they read the bottom of the page, rather than just close the page and leave the site.

Summary

In fact, in addition to the above mentioned, a lot of knowledge is not immutable, the key to see out of how a logical starting point, so that the design of the Web page more reasonable, rather than the parrot.

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