Webmaster to create a website atmosphere to start from

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

To determine whether a website has vitality, feel the atmosphere of the site can be judged, for e-commerce sites, "atmosphere" of the creation of user conversion rate of the promotion of a very important role. After the author's analysis, the World Factory Network in the interpretation of E-commerce Web site atmosphere has a lot to learn from the desirable place. The atmosphere is invisible, but it is the most able to affect and infect users, the atmosphere is a field, this field will produce a field effect, affecting the user's psychology and behavior into this field. The atmosphere than the site to post the system, than the site's description of the text to be simple and effective many times.

First, understand the user perception

Users will feel the state of the Web site in the most lazy way, is vibrant, busy or empty, business depression, users can not see the background data, but also lazy to analyze, users use the most lazy way to feel, this brings to the user's comprehensive feelings, but can not specifically describe things, you may call the user experience, or an atmosphere.

Second, the World Factory network annotation Atmosphere building elements

For the website that hopes to achieve the sales transformation, should first endeavor to promote "the letter" and "sincerity" these two atmosphere, therefore, to the electronic Commerce website user experience, should more from "usability" the attention to "the credibility" the attention.

1, self-confidence

Value generates confidence, confidence produces enthusiasm, and enthusiasm conquers the world. Website confident enough to give users confidence, a website can not reflect self-confidence, it is difficult to bring users confidence. Watching the site layout of the world's factory network can be seen, it is always revealing the confidence of information. It is based on the establishment of the world's factory trade platform, based on making manufacturing enterprises maximize profit, with the Chinese product information base, the Global Enterprise Library, the Chinese procurement Information database and other content, giving people the authority, the overall first feeling, the confidence to the user.

Different sites have different positioning and interpretation. For example, Alibaba, based on services for small and medium-sized enterprises, heavy on the merchant's website, so is the business opportunities, business, businessmen's content. If a website does not have the whole industry comprehensive, may make the professional achievement in a certain profession, if is a technical team, can make the specialized technical direction completely; If there are many customer resources, it can create a trade circle of the website and so on. The focus is to do their own expertise, will be more confident, and this confidence will be unknowingly conveyed to the user, and then give users the reason to believe you!

2, Thaksin

Users feel your self-confidence, but in the actual experience of your products and services, may be too much reference to "Thaksin", is the confidence of other users, can again enhance user confidence. Therefore, the user purchase record, the user's comments reflect, enhance the user's confidence. This way is easy to achieve in personal shops, performance in the professional E-commerce site is much more complex.

E-commerce is a third-party trading platform, there are buyers and sellers, the interests of both sides need to balance. Look at the World Factory Network on product information and procurement information on the page can clearly know, in the Product information page of the immediate inquiry and view contact, buy information page immediately quote is at the top of the page, the user can see at a glance. More than that, there is information about the enterprise that publishes the information on the right side of the page, and link to the enterprise evaluation of the page, because E-commerce site's main service object is the enterprise, and the establishment of order transactions are many of the objects are enterprises rather than individuals, so others to the enterprise evaluation in the new user's reference role is very important.

3, the letter

All the letters, is the common contrast "letter" atmosphere, "letter" of the gas field, confidence to create miracles, so that users of good experience behavior, can become a creative act, together to create a gas field. Letter, not only the creation of gas field, every detail, embodies the professional website, from the design, color, layout, font, so that users feel comfortable, so that users feel that this is a grade site.

4, sincere

How does the website's "sincerity" pass to the user? According to the analysis of the operation of the World Factory Network, the site's sincerity is through a functional experience, user problem resolution, customer service staff attitude and so on.

The most basic service that E-commerce platform provides to the user is the stable function, the function of the website can not be comprehensive, perfect, but the existing function must be stable, if even the basic stability function can not guarantee, today this function has the question, tomorrow that function cannot use, how to explain your sincerity?

Then, it is the user problem processing speed. Web site in the long-term operation of the process, it is inevitable because of upgrades or new features such as the addition of some unexpected problems caused by the emergence of problems, the need for rapid and smooth processing, which is also the user feel the site is an important aspect of sincerity.

Finally have to mention is that the attitude of the customer service staff can best reflect the sincerity of the site. Now many websites use the machine to replace the customer service person's way, this way can save the site's human input, the machine response speed is faster than people, thus, the author has asked the World Factory Network customer service staff, according to them, customers still want to be able to talk with people, because if you write in advance the Welcome language, Questions, goodbyes, etc. when sent to each other, the customer will obviously feel no goodwill. This may not be noticed by many websites, there is no online customer service, for online message, it should be immediately to reply, this aspect of the wheat bag site is much better than Dangdang, Dangdang's message is basically no reply, look at other users of the message date will no longer leave a message, this will lose a lot of users want to buy.

Third, the Coworker forum Interactive community

The World Factory Network also has a coworker forum interactive community, to provide members with interactive communication. And the opening of a number of special sections are valuable for reference, such as marketing areas, network promotion, SEO zone, and so on, not only is the exchange of members, but also has a special section to share experience. I have noticed that the SEO area of the moderator is the world's factory network of one of the members, he registered enterprise website in three days to the Baidu's home page, and since then, on orders constantly. Because in the Internet transactions, not only need marketing knowledge, but also need to do network promotion, and SEO is in the Internet must be used, the importance of it I will not repeat. In the coworker forum to open such a section, and professional members are also very want to promote their own website, exchange experience, there is communication, learning, interactive atmosphere is naturally high.

In fact, in addition to the above aspects, there are many ways to drive the atmosphere, but ça, all of these atmosphere to create all need the impact of their own, for example, to have the heat, can bring to the user enthusiasm; personal websites can put users to purchase transaction records, user comments in eye-catching places, Give other users a stronger sense of trust and so on. As a equipment manufacturing network (http://zhuangbei.gongchang.com/) market, I think the vitality of the site is reflected through the atmosphere of the site, a site to retain the hearts of users, the first to pay their own heart, you say?