Webmaster for the ranking of the site is easy to flock

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Taikang years in the Western Jin Dynasty, because the great writer Zuo an article "Du Fu" in the capital Luoyang widely circulated, people cooing, race telemeter, all of a sudden make paper expensive several times. The original each knife thousand paper suddenly rose to 2000, 3,000, and then dumped an empty; many people had to buy paper, copying this ancient name Fu, about this allusion, to from the modern marketing psychology analysis, is a herd mentality. Nowadays, in many webmaster, the ranking of the site will often go into some misunderstandings, the ranking of the site has a fanatical pursuit, as if that idiom description: flocking.

In the actual work, a lot of webmaster ignored the theme of the site rankings, check Baidu to know that the essence of the meaning is in accordance with the objective, true, impartial principle, according to the website traffic statistics as the basis of timely release "Nnt Flow", is China Internet Association to grasp the trend of Internet development, leading the Internet industry development, Services to the vast number of netizens, service government decision-making public welfare measures (source Baidu know). However, hundreds of web site operators use the site rankings as one of the key criteria for measuring their site's "good or bad". The author once encountered such an example.

Once I served in a more well-known legal portal, in a website operating index submissions, impressively will enhance the site rankings as one of the important work of the year, but at that time the site in the global ranking of about 1500, but also to spend a great effort to upgrade the rankings to 1000, very confusing! Of course, this is also a number of reasons exist, in this I do not say the specific reasons, through my example you will know why.

The author has in the "Website Operation Practice Guide" a book to get such an example, a webmaster when talking about the site rankings, said, if now the world 6 billion people ranked, you ranked in the No. 300 million place, but found that your ranking in China is 1th, how do you feel?

After reading this example, webmaster do you understand what? Global rankings are a large ranking of a variety of sites, although some of the meaning of seniority, overall said the meaning of a website is not big, but if you are in an industry, your site is the first place, your ranking will have meaning, because you are the leader in this industry, ranking is not just seniority, but strength, brand, the symbol of reputation, this time, the ranking has a real meaning, so as the legal portal, the pursuit of the global rankings is no different from the primary and secondary, so it is easy to bring the site operating objectives into a misunderstanding, the enterprise to win 001 as the site operators, must have a correct understanding of the site rankings.

Site rankings should focus on the industry rankings, more conducive to site promotion.

In the industry, the more well-known website, in the operation of the important indicators tend to be the first place, of course, the first one from all aspects. First of all, in the site positioning, the more consistent with the needs of the user positioning, often won praise on Word-of-mouth, thus in Word-of-mouth communication, the establishment of the site's visibility, so as to establish a website industry brand. Second, in the content construction, only to withhold the user's needs, from the focus on user needs, it is easy to identify what is a good site what is a spam site. Again, from the use of SEO methods, the site's executor will often be based on the site's own situation targeted site optimization, so that the site has always maintained a benign development, everything from the actual site.

Site rankings are not omnipotent.

Many practitioners often like to put their own site's global ranking on the tip of the tongue, or even three of the site rankings, in fact, this is a kind of xuyuweishe performance, more precisely, some put the cart before the horse, more in line with some. The legal site mentioned in the previous article, if all the legal sites are ranked behind you, does your ranking still make sense? But they are better known than you, do you still have meaning? It can be said that the real for insiders, the site ranking is just fooling the layman's tricks, if Taobao only focus on their rankings, and ignore the user, you rank again high, still meaningful? Therefore, stationmaster should descend to the website rank of fanatical pursue, because the website rank is not omnipotent, bigotry, can only be self-deception of ego comfort just, will not bring the material influence to the website.

As a number of thousands of webmaster one, pay attention to the ranking is understandable, but too much attention, or even the site rankings as an important part of the work of the site, it is really going to be melted down to learn a bit. Instead of this kung fu, it is better to optimize in the station, outside the station to promote, content construction, brand building in these aspects.

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