Webmaster Friends: Please put the network marketing concept into the site

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Looking at hundreds of websites on the internet, most sites still do not have a good network marketing concept into the site, in the era of popular network marketing, a site from the construction to the latter part of the promotion of publicity, are not well integrated into the network marketing concept, then this site will be a very failed product, Not to mention how to get something on the Internet. What is the network marketing idea? In this we do not talk about the concept, do not know the classmate please Baidu. We are speaking in a more intuitive sense. To say the popular, is to build this website your own purpose, your goal concept. You are simply attracted to the popularity, or to improve the flow, or rely on it to make money, or play other, your own goal to be very clear. This goal is an idea, put on the website above is the network marketing idea. How do you fit in or how do we look at the current Web site into the network marketing concept? We look at the following three aspects.

The first aspect is to start from the website construction, is the website to design enough humanization. Let you this site of the products, business, knowledge and so on the face of the user groups feel simple, beautiful and easy-to-use, can use the shortest time on the site to find the information they need at the same time and read the information, in the shortest possible time to understand your site highlights the advantages. So what are the sites that have been built to look at? Then depends on whether the site has a clear guidance (that is, site navigation), 123-level page consistency, user Help FAQ, the overall layout of the site simple, lively, affinity, highlight the focus, the most important place in the most eye-catching position, not too much information.

The second is to look at Search engine optimization. Whether to make the search engine feel good, search engine crawl program friendly, whether conforms to the search engine's collection and the rank rule, the website structure, the page design, the label annotation, the Content keyword optimization and so on each aspect detail design is reasonable, lets the search engine more easily search inside content simultaneously when the user searches the corresponding key words to display the content to the user This in the late stage of the site, whether to do the SEO, the most intuitive form of expression is to see in search engines search for the corresponding keywords to see rankings, the site PR value, the site is indexed by the search engine pages (including the positive chain and reverse chain included), the site Alexa rankings, etc.

The third aspect needs to see whether the website uses the overall network marketing strategy. Whether to adopt a series of network marketing means on the internet to the website, business, product and so on marketing, in order to enhance the Web site traffic, improve the site's visibility on the internet, and promote a variety of business products telephone consultation volume and the most important one site traffic conversion rate increase. By using those Internet marketing tools, it's a bit of a blind sweep. Specific aspects is the network advertising and launch strategy, the use of marketing tools, electronic magazine marketing, blog marketing, podcast marketing, Community marketing, event marketing, email marketing, soft marketing, Word-of-mouth marketing and other related network marketing tools.

The above three aspects are complementary, a very perfect boutique web site does not implement the overall network marketing strategy is not to create benefits for the enterprise, very creative and very perfect network marketing strategy for a spam website to do online marketing is also unsuccessful. This aspect, at present most enterprise website has done very good, from the website construction to the later stage all have their idea, this idea is can bring the economic benefits for the enterprise. Webmaster, if from the site to the late you have a very clear network marketing concept, then your site will be very network marketing value, long-term adherence, will be on the internet to get what you want.

Author: Wang Yongjin

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