Webmaster: How far is e-commerce away from me?

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Overtime is over, a few days ago wrote an article "Entrepreneurial diary: A little underestimate the Internet Law" published on the A5 (address: http://www.admin5.com/plus/view.php?aid=224163), After the release of some webmaster friends add me QQ and I exchange the current medium and small webmaster to do the survival of the site, although they are also a novice but also have a little sentiment, share the following, welcome to Webmaster Friend criticism guide.

Today I still want to talk about E-commerce, because this era any enterprise can not leave E-commerce, but E-commerce and so far away from us, let us not understand him.

I am University ("West") graduate, the power in the domestic IT industry word-of-mouth good, in the software and other aspects of strength, their own during the school with some well-known e-commerce professors have had exchanges, Feel the current domestic e-commerce popularization does not have an important reason: the introduction of E-commerce theory in domestic colleges and universities is too backward, on the application of E-commerce is not a systematic introduction, so that graduates of the actual combat ability Limited. In the high level of e-commerce applications, the impact on the entire Internet environment is very negative. Domestic small and medium-sized webmaster in the site when the prospect of the site is more vague, all kinds of resources can not be used, so the overall atmosphere of domestic e-commerce not.

How far is e-commerce from us?

Personal feeling of our small and medium-sized webmaster in doing e-commerce, should be from the following aspects to think: clothing, food, housing, line.

There are several reasons for this:

First: Small and medium-sized webmaster start-up Funds Limited, limited resources, do a large e-commerce platform can not really grasp the upstream resources, but also can not really integrate downstream resources. So in the beginning of the time, if the direct platform, the odds are very small.

Second: SMEs on E-commerce Platform when the understanding of E-commerce is not in-depth. Foreign enterprises do e-commerce generally pay attention to user experience, and domestic enterprises do e-commerce is generally a simple order system + payment system, not the core of E-commerce "business" for the application of the system, such as the most basic network marketing. Therefore, in the actual operation, small and medium enterprises E-commerce sites in no case. 、

Third: Domestic consumer habits are currently in the training period, so E-commerce products should revolve around the application of real life, so in line with consumer psychology, users tend to accept the things have been contacted.

Four: The relative products of basic necessities are easier to standardize! We will find that the first online circulation is "book", because the degree of standardization of the book is relatively high! Therefore, small and medium-sized webmaster in the process of entrepreneurship, the choice of E-commerce products, should pay more attention to the side and "basic necessities" related products.

It's just a few simple ideas, here's an example:

Clothing: Uniqlo, Chihiro nets, etc.

Food: Public comment network, love help Life network, etc.

Live: Seven days, such as home

Line: Ctrip and so on.

We can do this in a divergent way, thinking about where we can start.

Of course, we are in accordance with the "basic necessities" of the four aspects of the choice of products, can also be based on the age of users to product positioning:

0 months to birth: prenatal products, mother and child products, etc.

1-7 years old: Early education products, etc.

8-15 years old: Puzzle Products

16-22 years old: educational Products

23-30 years old: cosmetics, clothing, digital, etc.

30 years old: daily necessities, etc.

50 years old: health supplies, etc.

Resources can also be integrated for each age group:

0-15 years old: Red children

16-22 years old: An educational product advertised on Sina every day

22-30 years old: Amoy Garden college students Shopping Network

40 years old: health supplies.

In addition, in the selection of products, we must learn to use reverse thinking!

Your customer needs--> how to help them solve problems--> navigate to their products

Write here today, a long time did not write articles, poor organization, if interested in E-commerce, you can communicate with each other, if there is any point of view of this article, please comment!