Webmaster How to design the website promotion plan

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Now set up a website is not very difficult thing, to the source Code Center to find a good program, buy a domain name and space, debug the next site OK. But the promotion of this site is difficult, a site if not promoted, or there is no source of income, then it is not a successful site. Web site after testing online, always accompanied by a lot of problems, such as the site is done, what to do next, what should be done, how can more people visit my website? Next is the website's promotion and operation work. Visible, the importance of website promotion. How to design a reasonable website promotion plan?

A reasonable website Promotion program has the following several steps:

(1) To determine the site to promote the stage goals. Determine, your user goals are what groups, in the second half of the year to achieve the number of independent visits per day, compared with competitors relative rankings, in the main search engine coverage, the number of links outside the site, the site registered users and so on.

(2) Web site promotion methods adopted at different stages of the website's publishing operation. It is best to list the specific Web site promotion methods in detail, such as how many major search engine sites to log in, the main forms of Internet advertising to promote and media choices, the cost of investment in general, and how to distribute them rationally.

(3) Website promotion Strategy control and effect evaluation. such as stage to promote the goal of control, promote the effectiveness of evaluation indicators. The control and evaluation of website promotion plan is to find out the problems in the process of network marketing in time to ensure the smooth conduct of the network marketing activities. If you find that there has been no significant increase in the number of visits since the promotion, you will need to optimize the site again and readjust your outreach program.

(4) Site analysis: Content including the nature of the site, the scale, the status quo, the search engine search the site's situation to record, the site's traffic analysis. Site structure Diagnosis: The structure of the site is reasonable, whether efficient, convenient, whether to meet user access habits.

(5) Website optimization. The content of the page title tag and meta tag is very important, and the title of the page is stated in the title tag. Each page should have a corresponding title. META Tags: one of the most important of these is description (description) and keywords (keyword), so you should add a meta value to each page. Focus on the following:

1, to the search engine to explain the keywords of your web page;

2, tell the search engine your site's main content;

3, the file will be retrieved, and the link on the page can be queried;

4, the site's architecture optimization: Optimize the structure of the Site page optimization: page layout, page design optimization;

5, navigation Design: the convenience of navigation, navigation, such as the text optimization;

6, after finishing: the site's internal and external links to deal with;

(6) Manually add the site to the search engine. Add the site to a common search engine, and this is not described in detail here.

(7) Viral marketing. Do some valuable resources easily used by the industry, printed on the site logo, so that can be cited for publicity.

(8) Writing authoritative content, adhere to the update, content for the king, preferably original, website content is your network optimization strategy is an important factor. If you want your site to be ranked in search results, you must have actual content in your site.

All in all, before doing this all should enrich and perfect the website before talking about the promotion. Network promotion is a long-term unremitting work. Rely on a lot of people's efforts, the above content can be one implementation, according to the flow analysis to choose the best solution. After each cycle of the implementation of the promotional behavior evaluation, according to the results of the selection of appropriate ways to continue to promote.

The above is Chang to the website promotion plan elaboration, the wrong place please everybody criticize, reprint please indicate Chang Network promotion http://www.sunqiang.org.cn,QQ:252412520.