Webmaster How to develop optimization plan to ensure the long-term development of the site

Absrtact: For many to do optimization webmaster friends, did not make a good plan is often their site is not a good ranking of the key, in some webmaster eyes to do optimization is a lot of outside the chain and content, so crazy to the site and add some high quality

For many of the webmaster friends who do optimization, do not make a good plan is often their site is not a good ranking of the key, in some webmaster eyes to do optimization is a lot of outside the chain and content, so crazy to the site to add some high-quality articles and outside the chain, but this is often just the rise of the webmaster, When you get lazy, you give up. Not very good to adhere to, do site optimization is a long-term process, it is important to adhere to every day, rather than the number of how much, every day with an article to adhere to more often than today add 200 articles tomorrow 10 article of the effect to better, Then webmaster how to make optimization plan to ensure the long-term development of the site!

I. Website title and layout cannot be changed

For the new station, the weight of the site is not high, the title and layout of the site often changes, will make the user experience decline, Baidu search engine will also think that your site is a new station, then Baidu also need to recognize your site, it also needs to be reviewed and validated, will fall the right for a period of time will be gradually recognized by Baidu, A site that is constantly changing and having problems is not accessible to users. Often change the title will also make the site in Baidu's trust, so that the site is down right, if often change the title will make Baidu think your site cheating, there is the risk of K station.

Second, the keyword density

After the search engine research and the long-term practice of the webmaster came to the conclusion that the Site keyword density control in 2%~8% is the most reasonable, but also the most acceptable search engine, keyword density is not the larger the better, is the natural best, do not deliberately increase the volume of the site to reduce the keyword density, The excessive stack of keywords and web pages appear some and the content of the Web page is irrelevant to the keyword, Baidu and other search engines are judged as a condition of cheating, so to control the density of keywords and the location of the presence, can make users naturally read articles and browsing the site to achieve the purpose of optimization, search engines will also like.

Third, the scope of the chain to be wide

External links to the construction of the need for skills, new stations and old station in the construction of the outside chain should also be differentiated treatment, the new station in the early construction because the weight is not high, outside the chain should not be too much, to gradually build slowly. In the eyes of the search engine, a new station is not possible in a short period of time to get a lot of external links, and wait until the site included stable, external links daily increase in the number and frequency also try to keep consistent. There is also the quality of friendship links need to check the time, when there is a problem when the link to delete the timely, so as to avoid being compromised by the right or even K station.

Iv. Quality assurance of the article

False original and reproduced content too bad for the site weight and Baidu rankings of the promotion, then Baidu Spider really like what kind of article? In fact, Baidu Spider is still the same as before------------------------------- So when we update the site, can not casually to copy other people's articles, so spiders are not to pay attention to your site, if the site collection of excessive content, or even far more than original or high-quality false original number, search engine is not like, Baidu search engine in the crawl screen, Should be the weight of your site will be your site to the lower level, so or less collection, we should write something original to attract the attention of Baidu spiders, slowly improve the weight of the site.