Webmaster How to get rid of the website "Turtle Speed Ranking"

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Because want to learn more SEO news, I joined a lot of SEO learning Group, in the group I saw most seoer daily work is to update the content and the release of the chain mainly. This makes me wonder: does a website need to update so much content every day? Is there so much content to update? is the update of these content helpful to the ranking of the website?

All the answers are negative, the content of the update can only be to keep the snapshot of the site up to date, and the latest advantage of the snapshot is to let the webmaster in the exchange of links when easier. But an indisputable fact is that even if the snapshot is the same day, there is still no shred help for the rankings. More worrying is that some stationmaster is in order to update content and update content, low quality article not only has no benefit to the website, accumulates more but will let the website have the negative influence. But those who update the content of the webmaster are not aware of this error, so in this small series have to talk to the webmaster "garbage content" on the site's harm.

Before telling about the harmful effects of spam on the site, webmasters first have to figure out what is junk content. Similar to ads on the site, updates and site topics unrelated articles, high repetition of the collection content and those who can not meet the needs of users of the article, and the most important thing is that the content of the site can not meet user needs. These people do not appreciate the content, piled up will drag the site, become the site ranked the "real killer".

If your website updated 500 articles, the daily traffic is also 500,PV is 1500, and the competitor's website only 100 articles, the daily traffic is also 1000,PV 1500, ask from these two sets of data compared to see, which site content more valuable? Which site will the search engine prefer? The answer is obvious. Also updated content, competitors update 100 can get 1500 PV value, and you have to update to 500 articles to get 1500 PV value. The root cause of this gap is the quality of the site content, that is, each competitor's article is almost all high-quality original articles, and yours is "fake". Such articles bring the value of the user is very small, want to improve the Site keyword ranking natural only daydreaming to achieve.

Many webmasters in the update content will fall into a misunderstanding, that the content of the update can not only keep the snapshot of the latest, but also to allow the content of the site to increase the weight of each page to the site's dedication will gradually increase the weights, and thus enhance the ranking of keywords. In fact, updating the content just keeps the snapshots up to date and doesn't do much to elevate the ranking of keywords.

There is also a misunderstanding is to do long tail keywords, yes, long tail words can bring traffic to the site, but if the long tail word and the relevance of the site theme is not large, the flow is also garbage flow, will not play any role. For example, if the theme of our site is SEO, but updated some of the content of E-commerce, and just these e-commerce content is a recent hot spot, then this article ranking will be very good, our site's weight will soon be promoted, wandering also increased. But because these are irrelevant content, bring the flow will make our website bounce rate increase, which will make the search engine misunderstanding, our site is a low quality site. And the fuse that produces all this is the rubbish content.

Therefore, the webmaster in the update content and do long tail keywords to the site's core keywords, after all, only the keywords brought about by the flow of the site theme, can attract users to browse the site more other pages. Of course, want to achieve this effect also need to do some guidance, such as valuable content, attract eyeball anchor text, or clear navigation, these can let our website produce more PV, improve the quality of the site.

If you want to update the content, then please focus on the boutique; if you already have spam content, then please reluctantly; if you do not delete this junk content, then your site's weight will be doomed.

article content by http://www.i15i.com/Pig Original share, I hope everyone in the update content when some sentiment, thank you.