Webmaster How to optimize the user registration process

Absrtact: Today we can see that the registration function is already the basic function of most websites, many platforms require users to complete the process of registration to be more in-depth access, of course, different types of sites require users to fill in the registration information is also a difference

Today we can see that the registration function is already the basic function of most sites, many platforms require users to complete the process of registration to be more in-depth access, of course, different types of sites require users to fill in the registration information is also different. In some platforms need to fill in the registration information is very cumbersome, such as E-commerce network, job search network and so on require users to fill a large number of information: address, telephone, mailbox and so on, and some even need real-name certification to register. Faced with such cumbersome registration, many users will be discouraged.

For users of the cumbersome registration prohibitive problem, many sites in order to enhance the user's registration positive degree will be played "one minute fast registration" "30 Seconds Fast Registration" and other loud slogans. This can greatly enhance the enthusiasm of the user. Of course, we cannot put this only on the spot is a slogan, but to really fall into practice. In this we need to optimize our registration process, the following author to share some of their views.

Make the registration more humane, if necessary, fill in the relevant

We know that the cumbersome registration process is for the future more convenient and efficient use of our platform. For example, now we often have access to E-commerce platform, have the experience of the network of friends will know that we need to go through a cumbersome registration process, and some of the electric business platform also has a real name registration requirements. Many consumers see such a cumbersome registration process will regress, we need to give our user registration simple and convenient hint, "X-Second registration" slogan is essential. And we have to according to the actual situation to make our registration process more humane.

The purpose of registering our Electronic Business platform is not simply to do shopping, some users may just want to know about our site, we can do in the registration process more humane distribution. Do not have to let the user all of the registration information is completed. When users really need to buy a product, we are prompted to address the user, contact information such as the fill out. What we need is a step-by-step guide to the user for registration when necessary. Instead of putting all the processes together, let the user finish it at once.

Reduce unnecessary registration options

With the advent of more and more contact tools, we have found that the contact between users is now in a diversified, fragmented fashion. Users have a variety of contact methods, such as micro-bo, micro-letter, SMS, Fly, QQ, MSN and so on, some Web site registration process has been incorporated in these diverse contact methods, requiring users to fill in the input. These unnecessary registration options tend to scare off a lot of users. In our registration process to minimize the user must fill in to achieve the user can quickly and conveniently complete the registration. Do not let users have a sense of boredom. For this we need to review those registration options that can be canceled and reduce these unnecessary options.

Help users fill out registration information

In the user registration process, there are some registration information we can through a certain technology to help users fill out. For example, if your registration process requires users to fill in the address, we can through the user's IP discriminant to analyze the province of the user's city, and then help users fill out this part of the information, so that users can save some time to register. Some sites in the registration process will also require users to fill in the direction of their interest, and users if the manual operation is often in a number of two level three menu to find their own projects. And our site can through the user's browsing record to analyze the content of the user's interest, and then recommend. This will undoubtedly shorten the time for registration. Greatly improved the registration efficiency.

Of course, the details that we need to really shorten the registration process are more than just these points. We need to think of ourselves as an ordinary user to experience our registration process, and then to think and analyze the improvement of space, really make users convenient, and then for cumbersome registration process.