Webmaster How to successfully operate the group purchase site

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These two days, frequently burst out group buying scam things, for a time people to buy through the site of trust greatly reduced, a lot of people's psychology suddenly from picking cheap turn to cautious wait and see attitude. This also to the current hot buy station a plate of cold water, let a person have to re-examine the current group buying station noisy kissing online phenomenon. Since a group buying site has received large amounts of venture capital, group buying sites have sprung up in an attempt to grab the site before the market stabilizes and get a slice of the pie. However, the threshold of group buying is not low, it is not you casually put a program and then do the next SEO online promotion can be completed. Build station easy to operate difficult, how to successfully operate the group purchase website is the construction station must seriously ponder the question.

A cautious online shopping

Online shopping brings us great convenience problems, there are also great risks. Now the threshold of open shop online is very low, the product is mixed, the quality cannot guarantee, the most important is, because is not the local merchant, you cannot find the door, once appears the product question, you often cannot defend the rights. If you buy it yourself, you may choose to endure it, but if you organize group buying, you have to bear joint and several responsibilities. Therefore, the organization of online group buying should be very cautious attitude, must strictly choose a good brand and reputation of the shop, you can not guarantee the credibility of each other should be determined not to buy.

Second, understand the market, strict choice of business

The process of developing a business is bitter, but it must not be difficult to choose. The preferred ones are those with fewer unspoken rules, tangible products and services, such as clothing and catering. For some unspoken rules and more of the industry, you have to have a certain understanding of the industry, really do not understand the words to consult the industry to understand the relevant situation. such as building materials, how to judge the quality of their products, how to prevent shoddy; such as wedding photography, the so-called package in the end contains how many services, what service is to you to pay more to complete the enjoyment of, such as glasses, the so-called foreign imports in the end is the real or Wenzhou production, is not the price of higher after the holiday cherish the discount.

Third, the Construction contract brand shop

Why does the merchant agree to cooperate with the group buying station, not only give the user discount to the website Commission? Most of it is not for one-time marketing, but for long-term brand marketing. For the cooperation and reflection of good business, can be signed as a brand store on the site for free display. Business is not many, if can continue to cooperate can have good income. This will enable businesses to achieve the purpose of brand promotion, but also to provide users with guaranteed concessions, group purchase station can therefore continue to profit, achieve three win.

Four, the group purchase process open, let the user full comment

Only really open, so that users participate in the whole process of the discussion, can effectively guarantee the smooth completion of group buying activities. Before buying, once used this business users of the product services can be said to understand that the industry's users can popularize relevant industry knowledge, whether good or bad, can be interested to participate in group buying users do know, organizers can also benefit from, can more effectively negotiate with the merchant, For users to achieve greater concessions. After the comments can help organizers know the pros and cons of this business, as well as how much space for the next purchase to accumulate experience. As a result of the full participation, the user to buy station trust can be greatly improved, a big opportunity to become repeat customers, and to help the site Word-of-mouth promotion.

Small-scale trial buying is a skill

For the first cooperation of the merchant, if you really do not know his details, should take a cautious attitude, you can try to buy small scale effective way to avoid risk. The organization voluntarily undertakes the quality risk the Netizen three to five people first buys, will use the situation feedback to everybody, then decides whether large-scale buys according to the good or bad. In this way, if the product does not work, you can consider the cancellation of action to avoid risk; but if the product is really good, because of Word-of-mouth, group buying can effectively eliminate the doubts of netizens, will significantly increase the number of group buying. Here also has the advantage, is that the new group buying station often cannot call on a large number of people to buy, in the name of trial buying can also avoid the embarrassment of small numbers. May be because of the buyer less business refused to promise to buy the same concessions as many people, then need to let the site, give up their commissions to fill the concession gap to attract people to do pathfinder.

Vi. protecting the legitimate rights and interests of users

At present, most of the group buying station will be the main energy for the development of businesses, when they finally found a willing to cooperate with the business, they will be overjoyed, thought finally can be made a single business. As everyone knows, group buying ultimately requires users to pay, no user to pay the so-called discount is just a device. Therefore, the purchase station not only to give users real concessions, but also to effectively protect the legitimate rights and interests of users. Group purchase must not be able to complete the transaction and the user has any deceptive behavior, play the role of ill. As the saying goes: "Often walk along the river, where have not wet shoes?" No matter how carefully you choose the business, one day there will be disputes for a variety of reasons. At this point, the site should firmly stand on the user side, the first public apology, and then the form of intermediaries on behalf of users and businessmen to negotiate rights. If local businessmen can use the power of public opinion on the Internet to exert pressure on the credibility of the merchant, there will not be much difficulty. Only in the user to form a good reputation, buy to survive and development, will not play dead.

Although the difficulties, the author is still optimistic about the development of the group buying station, the period of course will occur in the throes of industry reshuffle, but can laugh to the end of the people will laugh very brightly. has 300 cities Web site navigation is very good AH website www.henhaoa.com Welcome to the major group purchase site to apply for free collection, welcome to join Group--Friendship link 83271913 City station friend chain 114348357 industry station friend Chain 114348651