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Any SEO personnel should know the importance of the site title, today summed up the personal SEO this time on how to write a good title of the view, and we discuss learning, the wrong place, but also hope you more guidance.
The title contains the key words
This is equivalent to a nonsense, but must be said that the title keyword is a keyword must be studied by a key or two keywords; in fact, many of the first SEO personnel are extremely easy to make a mistake, is rushed into a field, skip keyword research, Title of the writing is also based on their own feelings, and later titile keyword ranking is up, but there is no flow.
Second, the key words appear in the front
Take the word weight loss For example, if your site's core keyword is weight loss method, then the best way to lose weight in the front, such as "weight loss method _ weight loss, such as weight loss net"; here to say about the medical site, now the degree of competition in the medical category is really eye-popping; nearly two years of medical websites springing up , and the title of the medical Web site from the original general keywords gradually trend to localization, such as "Gynecological Hospital" the word, many hospitals are written in local words + gynecological hospital; If from the perspective of marketing transformation, in fact, such titles can add the best or most authoritative and other words.
Third, the key words do not accumulate
Here's a question Soso asks: "Coat-| sweater | coat Coat | Fashion women's coat | Winter coat | army Green Jacket how to match | Lady Coat" This should be a typical keyword accumulation, my suggestion is if there is no brand strength of the site (such as where the customer sincerity goods, excellence, etc.); It is advisable to determine the key words in one to two or so.
Four, title length control
Baidu Collection results can display 30 Chinese characters, the proposed title length is best controlled within 32, if it is able to control around 25 is the best. There are many people like to imitate some of the more successful web site to write site title, which I personally think, is not entirely undesirable, but still to their own actual situation, because most of the more successful site is not from the SEO perspective to write the site title.
V. Title Relevance
The degree of relevance of title writing directly or indirectly determines the click-through rate, which is why some stations are ranked before the top of the station is not ranked by one of the most important factors. Title must be able to accurately express the content of the page, so that netizens see title can think of the content of the page.
Vi. keyword Separator
Keyword separator roughly have ", _-|" About the specific use which is better, I personally think that there is no big difference, are the same.
Vii. NOODP
The ODP is the dmoz.org--Open Catalog search system, and the NOODP tag is to prevent search engines from invoking the descriptive statements above the ODP. Today's Google, Microsoft's MSN Search (now Bing), Yahoo! has supported the NOODP tag. In order for the search engine to crawl the description of the existing page to use the above label, you can add:< meta name= "Googlebot" content= "NOODP" in the head of the page/>
Eight, do not frequently modify title
Do the site is a need for patience and time, do not be quick, do not look at the two or three days without effect, change the title at will; this time need to do a good job site content and outbound links.
Finally, to all just into the SEO field of the novice a piece of advice, do not spend too much time to see SEO soft text or listen to what YY courses, if you really want to enter the SEO industry, or buy a professional SEO books (of course, if you have a strong self-learning ability) or to report a professional SEO training courses for systematic learning; and then spend a two hundred or three hundred of dollars to do a keyword competition is not very big site to practice.
The above is my about how to write a good site title of some humble opinion; I hope you can criticize me. This article is provided by Jingzhou Gynecology Department network http://www.8516000.com, the value Others Labor achievement, reprint please indicate the source;