Webmaster Lectures Sixth Issue: it teahouse Wang Jialen Regional Industry website operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The recent two consecutive sessions to launch the nature of the lectures, received the majority of webmaster friends, due to the new Year's holiday, the lecture was finally postponed on January 4 14:30 officially began, although the extension but still obtained the majority of webmaster recognition, in this old K-I thanked. This lecture with incisive viewpoint obtains the participation stationmaster's consistent high praise.

Old k i i in the good after the classmate's consent, I will also be the relevant content of this lecture to do collation, share to the vast number of webmaster friends, together to learn Exchange, this lecture text live address: http://www.53w.net/space.php?uid=1&do= blog&id=10935.

The following is the text of this lecture:

Wang Jialen: Hello everyone, I am the It teahouse (www.itchaguan.com)-Wang Jialen, Internet practitioners 6 years ago, previously operated 3 areas of the industry website. At present in Chengdu, often engaged in some industry gatherings.

Now at UESTC Network College Chingan Education teaches, e-commerce teachers.

Today, I will share our experience and the operation of the regional industry website through the gathering.

Mainly from the following several key words to explain: positioning, mode, promotion, sales, customer service

The individual believes that the industry and regionalization is the future of the trend

1. Positioning

Operation of the site to have a clear positioning of this I believe everyone will be clear, here simple to me understand the local industry site to do a positioning: regionalization and industry, business-to-business platform, fully oriented to the enterprise. For the industry customer service.

For different lines of the industry positioning to be more detailed, such as what kind of users, the site attracted who to see, the main site to earn money.

And some group buying site is not the same, but also for consumers, but not by eating the difference to make money, but by depressing the price of the enterprise for the benefit of consumers, other industry media role, and ultimately to the enterprise collection membership fees.

Different positioning will bring different patterns, these are must be in the beginning to think clearly, if only a general positioning, such as industry site, then the process will encounter a lot of difficulties.

2. Mode

As I mentioned above, the same local industry web site, his profit model is completely different, here are some of the more mature models.

First: Membership system, Alibaba is this model, the use of an industry upstream and downstream information asymmetry profit, a bit similar to trading intermediary, to help customers find buyers.

This model buyer is the most critical, whether the site can have enough buyers resources to determine whether your customers are willing to pay you.

Therefore, such as Alibaba, HC network, such as the industry platform, there is a strong buyer services, dedicated to a number of large buyers, the purpose is to let these buyers to the platform to buy things, so as to attract fee users.

Another model is a trading commission, a simple understanding is that the user through my bottle to generate transactions I get a certain proportion of the split. This model is currently used less in China. The core problem is the inability to monitor transactions.

Beijing has a tuo tuo net is this mode, he is mainly foreign trade orders, he has his own payment platform, which can monitor transactions, directly through the payment platform similar to Alipay to extract Commission.

The last one is also the current local industry website application most common, the basic website construction + member service.

At present, in addition to Beijing, Shanghai, Guangzhou, Shenzhen and other E-commerce development faster most enterprises have their own web site, for them the most need is the network marketing services,

But compared to other areas of e-commerce development is slow, many companies do not have their own web site, so playing a certain industry website brand and business to talk about Web site construction business has become the main profit model of most industry websites.

This model has the advantage is compared to the traditional enterprise construction station service provider, industry portal has the industry superiority, the platform website member service packs in many enterprises are more willing.

For example, Chengdu's western Building materials network is mainly for building materials enterprises to build websites, I have talked about some similar business customers, they are very willing to give the building materials network to do the site, because you can pack some of the concept of publicity, at the same time because the peers are building materials network customers, have a follow psychology.

Three models compared to the relatively remote two-level city comparison recommended the last one, a mature city can start with a third, slowly transition to the first kind.

3. Promotion

In fact, local industry sites do not necessarily have much traffic, which is consistent with our positioning, most of the industry site only for industry customers, ordinary users to the site is not much use.

So the promotion here is a little different from the ordinary website, the personal comparison tendency search engine marketing and the ground promotion unifies.

In particular, the ground to promote, most of the industry customers do not surf the Internet, you play more online advertising is not very useful, but also in the large-scale industry market to play an outdoor advertising

We do the promotion of the focus is to let the industry know, let him think that this is a very well-known site, so you see a lot of industry site names are very atmospheric, such as China XX Network and so on.

At the same time, the traditional advertising does not necessarily have to spend money to do, the form of resource interchange is actually a very good way, I understand the former Ming million network is the most enthusiastic to use the site's members and advertising companies to exchange outdoor billboards.

4. Sales and customer service

Sales and customer service is inseparable, here together.

The profit of the industry website, the sale is very important. Do not think that as long as the Web site traffic to do up the income naturally come. Most industry customers do not have access to the Internet, on the contrary, often the Internet is very familiar with the internet, they go to buy an industry portal members will be more cautious.

If you are a friend of the industry website, suggest that your company's sales staff should be equipped at least 60% of the company's personnel. The sales method is also very simple, using the previous 3721 very popular tactics, telephone, the ground omni-directional sweep. It's easy to find one or two people with sales experience. Performance can be a strong sales force to obtain, but how to achieve sustained profitability, or to allow users to renew the second year, the role of customer service is more important.

In order to avoid peer plagiarism, sometimes the industry website platform is just a façade, a lot of customer service under the line.

Specific operating methods, such as if your platform is positioned in the transaction intermediary form, that is, to provide customers with buyer information. Then the customer first contact the buyer, set up a buyer's library, contact the buyer irregularly, get the latest purchase information, then this information should not be in a hurry to put on the website, the first phone to contact those fee members, inform the relevant procurement information, and then posted on the site, so whether or not to talk about business, Let the customer know that you are serving him and that you are always looking for information about the purchase.

At the same time, customer service also has to do one thing is to collect successful cases, such as XX enterprises and through the platform to sign xx yuan order, etc., so that those who hesitate to promote the role of the customer very much.

Finally, do the industry site is very important is the most in-depth understanding of the industry, if you do not understand the industry, then please be careful, either do not do this industry, or find a professional personnel as partners.

At the same time, any site has a running-in period, even if you clear mode, personally think of a regional industry site, want to profit at least half a year or so, so do have a loss for six months of psychological preparation.

Well, speaking a little more general, or the interactive way we communicate together well.

Talk and answer session

After a simple break into the interactive question and answer session, because of the many questions raised, so I only list the typical.

Q: Excuse me, do you refer to the Civil construction site is only oriented to Chengdu? What about the charging mode?

A: Yes, only for Chengdu, civil engineering area can only be regionalization, mainly membership fees. Later did not do website construction, because the technology is not enough, on a technical person personally think, industry and regionalization is the future trend. Regional industry websites, there are many opportunities, but if not to the field development, it does not.

Q: Can you talk specifically about the subdivision that you mentioned?

A: Subdivision above in fact, mainly from your in-depth understanding of the industry, before we do not understand the building materials industry, after doing some of the investor's training and explain the gradual understanding of the

Therefore, we suggest that you should do industry site must have industry background.

Q: What are the main profit models for the regional Internet?

A: 1. Advertising 2. Corporate Members 3.SP Wireless internet service

Q: Can I talk about the website shopping navigation?

A: On the online shopping navigation, any website development has a cycle, do not rush, only a few days can not have how much traffic, first think good positioning.

Finally summed up: this lecture although postponed but still obtained very good effect, the lecture group of 500 stationmaster active enthusiastic participation, good LUN schoolmate did the sufficient preparation to concise, the quick text to everybody elaborated the regional industry website Operation Idea, lets the presence stationmaster benefit. We also hope that the webmaster can provide such a wonderful opportunity to learn next time we invited the domestic top SEO experts Xiaofeng Shangpeng to talk about SEO experience, the absolute classics should not miss the interested stationmaster may participate in the interaction, but if is sends the ad to be free, thanked your support next period to see. At present, the lecture group is almost full, group number is: 47065533, we will provide a permanent free public service, but the long-term do not speak of the members are T.

Special Acknowledgement: This lecture obtains the Chinese stationmaster station, webmaster Network, laggards, grassroots network, Chinese webmaster, China Construction Station, webmaster China, web Development Network, Fast Code network, I pull a number of well-known webmaster media support, this lecture will be in the above-mentioned webmaster media in the same period, this express special thanks.