Webmaster must read: Website growth SEO Strategy

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How to keep the site stable, considerable growth (development) speed I am afraid that every site construction people want to solve the problem, from a strict sense, this is not a simple sense of the SEO problem, not only reflected in the number of visitors, pageview growth, It also involves improving the experience of website access and the establishment of user loyalty. However, let us focus on the topic of SEO: What is the site to set the SEO strategy, how to use the SEO program to ensure the development of the site? Or, at least, to ensure effective growth of site traffic?

Reasonable SEO Development Goal

Every website building has its own goal, this includes what you want the number of visits to achieve, or how much you want to increase the amount of traffic, or in other ways, such as what you want the RSS subscriber to achieve (growth) and so on, a viable development goal is the power of SEO, is to ensure the correct implementation of SEO and see the effectiveness of the key.

However, how to set a reasonable development goal for the website is not so easy. For example, some friends may expect to double the number of visits a day, which is understandable, but whether within their means is another matter. Generally speaking, ultra-conventional development speed is purely the sense of the inability to undertake the SEO, need to combine other such as PPC, bidding rankings, such as advertising, promotion methods.

There's also a problem here, that is how to measure the same industry or the same theme types of Web sites of the natural development speed, that is, without the implementation of the SEO case-but not excluding the site in the course of the "natural SEO", for example, for Web pages title, keyword optimization, etc.-as the content of the gradual enrichment, The site will also have a corresponding range of development, which is the key to the formulation of SEO goals, after all, to ensure that the site to obtain higher than the average development speed of the same industry is the basic embodiment of SEO value.

Short and long term strategies for SEO

As we all know, in both Google and Yahoo! algorithms there are considerations of time factors, the impact of this time factor is not only reflected in the site of the existence of time, but also for the site to obtain the reverse link, that is, the value of the inverse link only after a certain period of time to meet the value of its full embodiment, therefore, For the new site, its ranking in search results will be largely suppressed, want to quickly get the ideal SEO effect is difficult. Of course, this is specifically used sandbox or trustrank to describe the mechanism behind this phenomenon is a matter of opinion, specific reference to Google for Web site optimization and Yahoo for the site optimization discussion. Note: This refers to English Yahoo!, not Chinese Yahoo. Although in theory, Alibaba's Chinese Yahoo Search also uses the Yahoo! algorithm, but it has made a lot of adjustments to China's national conditions, such as such a filter factor will not adapt to China's national conditions and is rejected. While Baidu or live search has taken the opposite approach (site optimization for Live Search), the new site is relatively "friendly", more attention to the page included and the results show the response speed, so for the new site, in the early stages of construction, The first to seek a breakthrough in Baidu and Live Search is a more realistic choice, and then gradually in Google and Yahoo! to get their rightful place.

It is very important and difficult to balance this short-term and long-term strategy of SEO. As in the cross-search engine platform to explore the site optimization, different search engines, in the ranking algorithm to consider the factors and the corresponding factors of the weights are different, how to find the right balance is often far more complex than imagined.

The most important: SEO Medium-term strategy

Whether admitted or not, Baidu and live Search this kind of pursuit of "speed" of the search engine, on its implementation of the SEO effect has a strong "volatile", the high ranking will be lost quickly, of course, this is also easier to understand, no time factor considerations, Search engines in how to determine the authority of the site will inevitably be inadequate, or to another point of view, since our new site can quickly get the ideal ranking in them, then others will be the same way the new site to beat us in the rankings, as long as the content is "new."

Therefore, after the short term goal of SEO is achieved, that is, Baidu and live Search to get a good ranking, how quickly accumulate enough loyal users, expand visibility and authority, access to adequate, valuable reverse link, is to reach the long-term goal of SEO, in many search engines to obtain stable high ranking, The most basic guarantee.

As noted above, it depends on how to find the right SEO balance in multiple search engines, which is, frankly, a difficult "dilemma" to come out of. For example, our test site Vista world, in the live Search ranking is quite ideal, the performance in Baidu is far more than expected, but in Google's search results for key keywords, frankly, but I do not know how many pages fell, even I do not bother to find. The immediate result is that Baidu accounts for more than 70% of the current sources of access--perhaps to a large extent symbolic of the optimization effects of Live Search, based on the small number of users, and the use of the Internet to search the stars of the telecommunications users often visit our site because of the slow speed and exit. The proportion of such visits, excessive reliance on a search engine, far from the health of the SEO effect.

The key question at this point is how to minimize the damage to the SEO results that are currently available in Baidu or live search when appropriate adjustments are made to Google or Yahoo!. Perhaps some friends hope that the fish and bear's paw, however, I do not have such a lofty goal.