Webmaster must understand nine graphic design common sense

Small itself is a graphic designer, before intervals some free time, then in each webmaster posted online posts, the effect is free to make a logo, in exchange for site connection (I believe many people have seen), half a month to do more than 80 personal station or corporate logo, to recognize the many webmaster, They are very good, but some of them because of the knowledge of art is too scarce, resulting in such as I directly to the picture plus connection, the orange as a cold hue, and so people very helpless problem, hereby code this article, I hope to help.

1. The difference between source file Psd,ai,cdr

PSD files are created with Photoshop, of course, must also be opened with Photoshop;

Ai files are illustrator. They are http://www.aliyun.com/zixun/aggregation/9084.html ">adobe company. Ai files can also be opened with Photoshop, but will be loaded on the same layer when opened.

The CDR file is CorelDRAW.

2. About CMYK and RGB color modes

CMYK is cyan (cyan), mageata (magenta), yellow (yellow), Black (dark), which is used in printing more popular color mode.

R, G, B is red, green, blue (red, greens, blues) Three colors, RGB mode is composed of these three colors for the base color superimposed and simulate the color of nature color combination mode. The color of our daily color computer monitors, color TVs and so on uses this pattern.

3. Vector map

The biggest difference between a vector map and a bitmap is that it is not affected by resolution. Therefore, when printing, you can enlarge or reduce graphics without affecting the clarity of the graph

Vector graph: is based on geometric characteristics to draw graphics, vector can be a point or a line, vector graphics can only rely on software generation, file occupancy in the space is small, because this type of image file contains separate images, can be free unlimited to regroup. It is characterized by amplification of the image will not be distorted, and resolution-independent, the file occupies a small space, suitable for graphic design, text design and some logo design, layout design.

Ai Cdr is a vector graph.

4. picture file Jpg,gif,png,bmp Difference

BMP: Is not compressed with the dot matrix to represent the true color picture, occupy a large disk space

GIF: is compressed, can only represent 256 kinds of colors, occupy small disk space, commonly used to demonstrate a single block of color cartoon patterns, GIF also has a kind of animation can be expressed continuously.

PNG: A picture format for fireworks

JPG: is also lossy compression format but it represents a richer color, generally used to show the true color of the photos or patterns

5. The size of the business card

Standard size of Business card: 90mmx54mm. But with bleeding up and down the 2mm, so at design time

Make the size must be set to: 58mm x.

6. Availability of source files

As designers and customers (here refers to the webmaster), if there is no clear agreement in advance

The designer has the right not to supply source files.

7. What is Logo,ci,vi

VI is the abbreviation of visual identity, Chinese translation for "corporate vision recognition." VI is the CI plan static identification symbol, is the enterprise idea visual transmission carrier, therefore it project most, the effect is most direct. VI as a visual recognition, it is external performance, is the need for aesthetic, but VI must be the embodiment of MI, directly reflect the concept of the enterprise. Therefore, vi set the juice contains some principles: that is to fully convey the enterprise concept, human nature principle, national principle, concise abstract and dynamic principle, employee participation principle, legal principle, artistic principle and individuality principle.

CI is the abbreviation of corporate identity, which is translated into "corporate image". CI plan, refers to the enterprise has the goal, has the plan, the strategy creates the desired self-image, thus enhances the enterprise the social popularity, finally obtains oneself most suitable business environment.