Webmaster need to know website construction procedures and promotion of the same importance

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

China will appear tens of thousands of sites every year, but most of the site has not yet been built when it has died, the root of the process is that people do not understand the planning operation, the promotion will not be designed and procedures. And most of the sites are personal owners to operate, this situation is increasingly common.

As we all know, a very good website operation, is the site can be reasonable health and profitability of the premise of protection, and how to establish a sound website operation requires us to understand the site construction and operation of several levels of basic operating procedures.

First, we'll talk about it from a procedural level. Since most webmasters are also programmers, they should look for or establish the advantages of their own websites before they are promoted. Through the customer channel to connect the Web site tasks, can be a good display webmaster own strength. In addition, through the shop template design, open source program application or template design and programming not only to increase the "foreign exchange", but also to improve the visibility of their own website. Here, we take the eight-degree network (www.ebadu.net) as an example, the eight-degree network is to do IDC series of products and CDN, website construction Services, in the Granville or open source program for website design of the strength of the show, increased the site in the field of site building in the circle of influence, Make the site of their own website construction orders flow, and at the same time promote the IDC series of products sales.

Perhaps some people will say, take an industry top ten website to carry on the example to the small and medium website does not have the comparison reference, then we can through to everybody all very suitable promotion level to carry on the narration. Website promotion includes SEM, brand value marketing, SNS marketing and social promotion. Everyone is very familiar with the bidding rankings and search engine optimization is the content of SEM, this is every individual stationmaster of the required course, but not the promotion level of all. The author has written an article on the establishment of a website brand, which refers to the use of authoritative platform or certification to increase the trust of visitors to the site. In addition SNS although in the past two years with the application from SNS to mobile internet, began to decline the trend, but including Renren, QQ space, and many community blog is still a site propaganda important position, through these platform propaganda still can play the role of viral marketing. There is also a need to point out that social outreach, this originates from the advent of the Internet after the arrival of the social media and social networking site components of the emergence of the current specific content of the search results share, 360 pieces of messages, micro-letter/Wansing, two-dimensional code design, app development, of course, social convenient landing, Sharing components, etc. is a common website internal promotion tool. The promotion level is more important than the procedure level, today's society, even if the internet is not to follow the "wine is not afraid of the alley deep" law.

If your site does not belong to the electrical business category, then this paragraph does not need to see. For the electric business website, the sales level system is very important, in addition to the traditional website channel (independent main station or mall station) and platform channels (Taobao, Pat, CAT, etc.), pay attention to open channels and promotional programs to grasp the importance. At present, the common open channel has Ali distribution platform, a Amoy net, Taobao customers. and promotional program is the combination of product characteristics, and then follow the festive trend to launch the corresponding theme promotions, such as the Chinese Joint Rental Network (www.hzfwq.com) in November on the launch of the carnival-related promotional activities, in this electric business shopping frenzy can not make themselves "disjointed"!

The final content level is the compression axis, is also the core of the integrated website construction. The current mainstream web site model is divided into: social mode, electric business model and announcement mode. Most public institutions and enterprises that do not consider the electric business choose the Web site model is often used electronic bulletin board way, its content update with its own information changes, do not need to carry out too big content planning. and the social model and the electric quotient pattern will appear the frequent content replacement, the product page of the electric dealer needs to take into account the psychological needs of the consumers and the popular culture; The social article page needs to be concerned with the content of dry and original proportions as well as the outside station of the interactive and prohibited content prevention. So the content level is a site's soul and fundamental, is every webmaster needs to focus on the direction.

Reprint Please specify the source: eight Degrees Network (www.ebadu.net)