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in the early stage of China's Internet development, network marketing mainly focused on the enterprise construction Network and business-to-business, the E-commerce Web site for business. Enterprise network, although both the supply and demand of both parties through E to achieve the Internet "existence", but they are still in an isolated state, the buyer is difficult to find the required seller information, and the seller published online information, it is difficult to really play a wide spread of the role. And then the emergence of business-to-business, business E-commerce Web site Despite the role of the buyer-seller communication platform to establish a "relationship" between each other, but because of the high complexity of the socio-economic structure, making it difficult for a single E-commerce site to cover one or a few specific industries and most of its manufacturers, It is also difficult to gather all potential buyers and provide sufficient business opportunities for the manufacturers.

The constant change of Internet environment, urgent need some new network marketing tool, the appearance of the marketing means. on today's Internet, based on the immediate needs of users and enterprises instant messaging tools, has become the protagonist of today's network marketing. Instant Messaging tools should be said to be the most common kind of network marketing means, such as MSN, QQ and other instant messaging is very familiar with the products. At home, MSN and QQ users occupy an absolute majority, and both the use of a large number of people. But we are using these two kinds of instant messaging software is not difficult to find, both are still mainly entertainment chat, although MSN is positioned as a business communication software, this is only packaging their own with QQ zone differentiation competition strategy means, but in essence still is a chat communication tool. Although these two kinds of instant messaging tools to some extent take into account some of the business functions, but can not change the chat tool as a business communication of some drawbacks, so enterprises in the selection of software must be from a professional point of view, select for the enterprise can really bring efficiency of instant messaging tools. At present, in the market instead of just like for talking to both parties without downloading any plug-ins for Internet users, instant messaging tools not only help users find valuable information, but also help customers more simply communicate with users, unified Enterprise network under the brand, to find more business opportunities.

From the recent survey of a large it web site, as the most pioneering enterprise group in China, the domestic small and medium-sized enterprises recently found and quickly used their view than Tencent QQ, Microsoft MSN, Yahoo more effective instant messaging system-Enterprise instant messaging software. The use of enterprise instant Messaging software for enterprise internal communication, management will be more economical, more direct, more secure, more controllable. To network people interconnection company for the representation of customers such as enterprise instant Messaging tools, to help users reach the target site, reducing the Chinese use of the threshold of customer service system, improve the interactive nature of the internet for China's rapid growth of the Internet has made a contribution. On the other hand, the online customer service system has also established a direct contact between the user and the manufacturer, so that users can quickly and easily access the corporate web site, thereby strengthening the relationship between users and vendors. Reduce the marketing cost, realize the high efficiency marketing becomes the enterprise most concerns, especially to the cash flow insufficiency medium, the small enterprise appears more urgent. Whether the large enterprises to achieve lower marketing costs, or small and medium enterprises to achieve efficient marketing, instant messaging is to help the Enterprise High Sales marketing tool. Customers such as enterprise instant messaging tools in reducing the cost of enterprises to do more in place, consumers and enterprises through the Internet online platform for communication is completely free of charge, but also to help enterprises to effectively find the intention of customers, to become the potential customers for formal customers, to achieve efficient marketing.