Webmaster Share: The content of mass mailing should do so

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A lot of webmaster like to use mass mail to promote the site, but in the mail content writing needs to pay attention to some details of the problem, if all are according to the same process, then it is likely to enter the other's junk mailbox, reduce the efficiency of our mass, mail marketing is to save time and cost, This is not true if you send a message with a low success rate.

The writing of the content of the message needs to be noted not only the content, such as the frequency of the message sent, the number of sent, the speed of sending, whether the same server to send, but the similarity of the content of the message is an important cause of spam, Today and everyone from four aspects and everyone in the content of the writing to pay attention to several aspects, but also welcome you to correct.

First, good title: the title is a very important part of the message, like an article, the final click or not to a large extent by the impact of the title. In the development of mass mailing content, the title and the body as little as possible to use sensitive, typical spam commonly used vocabulary, many words will be monitored by the mail server, such as "loan", "Invoicing", "award", "Discount", "Gift", "financial" and so on, although the words themselves do not have too many problems, But if it's in the mail, it's easy to filter, and the chances of being treated as junk or ad mail increase dramatically. Of course, it does not mean that these words can not be used, but as little as possible, so as not to trigger the garbage filtering algorithm.

Second, avoid punctuation: In the mail should try to use a few symbols, such as exclamation marks, ellipses and asterisks, many people feel that the asterisk is very attractive to other people's attention, in fact, the star to everyone's impression is not so good. In addition, the color also as far as possible monotonous, can not use exaggerated colors, especially bold red large font, which is typically used to attract people, but often as spam to deal with. If you are in English mail, you should also try to use lowercase, you can not put many words completely in uppercase. Overall, the color should be coordinated.

Third, string: Do not use an apparently fictitious string in the content, title, and name of the sender. For example, some spammers won't tell you his real name, so will be in the sender's name casually fill in a few letters, in fact, this hair is equal to white hair, because many users will not go to see, give a person a virus mail feeling, in addition, maintenance of garbage filtering algorithm staff will not be too stupid, These baffling random strings are usually a pattern of the typical spam message, and are filtered out basically.

Four, less pictures: The message as little as possible with pictures, HTML code should also be as concise as possible, although the use of pictures can make the message look more beautiful, but the picture should still be as little as possible, the proportion of pictures and text should be minimized, the more pictures of the mail, is considered to be the probability of spam will be greater, The higher the percentage of trash that can be beaten. In our spam, it is often found that many large Web sites send mail is the entire Web page, which contains a large number of pictures, is often used as spam to deal with. Although many are promotional information, the user also has some help, but some large sites due to some factors affected, had to send this, which led to a lot of mail directly into the garbage bin.

Here, mainly through four aspects and you share a mass mailing content to be noted in the development of several issues. In fact, there are too many problems, not only these four aspects, in the future of the article will share some other skills, such as which soft text is suitable to do mass, send the frequency how to grasp, how to obtain a large number of e-mail addresses, the content of the writing skills. I hope you can have a look after the harvest.

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