Webmaster sharing: business-to-business website seo actual experience to share

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Preface: Thinking about the actual experience of the online article less and less, they have time to write such a practical experience of the article, with the word may be blunt, but the experience of the novice should be an inspiration.

September mid-June took over the "Jiangxi Modern Service Trading Network" This business-to-business website, the site has been online for half a year now. As we all know, 2013 is a big change in Baidu rules, SEO industry is a difficult year Ah! Baidu Pomegranate algorithm, the original plan of Mars, the introduction of the Green Luo algorithm to the webmaster are frightening, almost harsh outside the chain of audit seems to tell us that the chain is the king of the era has passed, And everyone stressed that the quality of the chain by the user clicks to judge the good or bad often let me think is the first chicken or the first egg problem. In any case, if you feel powerless, it is because seoer thinking has not changed, or that we do not have a universal system of SEO successful optimization program. For the above, I believe that the vast majority of seoer are in the exploration, including I am now responsible for the "Jiangxi Modern Service Trading Network" This business-to-business site, is still in the Baidu algorithm constantly updated in the SEO is still very abnormal, showing the index of nearly 10,000, while the site value between 1000-5000 huge fluctuations.

First, the site in mid-September and the site is now SEO situation

Nonsense said so much, cut to the chase, I was in mid-September to take over this site, through the analysis of the site found that the site in the initial SEO has the following deficiencies:

1, the site is included in mid-September only 147

Due to the former responsible for the site is another seoer, and further understand that the Jiangxi Modern service trading Network this business-to-business Web site in the first 2 months without any movement, the third month included in the land continued to come up in mid-September when the number of 147.

2, outside the chain quantity

Outside the chain to the middle of September when the number of 1000 or so, the specific query, found that the link to the home page is too little, which also caused the "Jiangxi Modern Service Trading network," the key word in the 100 outside of one of the reasons (will also mention other reasons). In addition, the chain in terms of breadth and quality has yet to be improved.

3, keyword ranking

Site weight of 0, temporarily without any keyword rankings. In fact, the specific analysis found that the site's core keywords are not determined, therefore, in the early to do outside the chain anchor text, are messy, dispersed. In the determination of "modern services" as the core key words, the site title and the home page added a few "modern service" keyword to increase the homepage keyword density.

4. Internal structure

Website to October 20 time, included 547, included rate is only 3.65%. Although the site may still be in the audit phase, included cannot be very high, but can still use some means to increase the percentage of the site included. 21st through the site to adjust the auxiliary navigation (added to the link to the home page, so as to improve the weight of the site, which is also caused by "Jiangxi Modern Service Trading Network" This keyword is not up to the reason, change the Site article page template title, add unrelated links to the Nofollow label, and other means, only after 4 days, Site included a large increase, a net increase of 142.92%. Of course, after taking these big internal structural changes, the snapshot of the site is maintained on October 21 for nearly half a month from the updated moment of the day.

This is the title of the page in the previous article:

The website Level Two channel "The exhibition Information" The big title unexpectedly in the article inside page appears together, causes the article title "Again Smelly and long", the influence collects. This situation occurs precisely in the inner pages of multiple channels.

The article inside page unexpectedly did not appear "Jiangxi Modern service Trade Net" This website title, the correct form should be "article title + Column name + website title" or direct "article title + website title"

Modified:

Due to the lack of "Jiangxi Modern Service Trading network" suffix title in the article page, "Jiangxi Modern Service Trading Network" This keyword only exists in the homepage and level two channel page, in the article inside the page increases will greatly enhance the website and "Jiangxi Modern Service Trade Network" this keyword relevance. You know, the site name in Baidu can not find words, meaning that this SEO is to do how rotten.

Internal problems are found after the technical staff to improve the timely, it is more happy. Site in the early days, because the site editor and our seoer purposes, he to fill the number and let the editor filled with a large number of low-quality pages, this point in the late web site, the problem has been paid attention, therefore, in a meeting, adjusted the strategy: reduce the quantity, pay attention to quality. However, there are still some unresolved problems, such as the pseudo static problem of the enterprise Yellow Pages.

Current SEO Situation:

In the control of the quality of the article, the quality of the site has been effectively improved, this point from the PR can be presented. Google PR Update on December 7, we are delighted to see the Jiangxi Modern Service trading web site PR suddenly from No to 4, indicating that we have made some progress in the work.

1. Collect and reverse chain. In the December 2 index volume of more than 7,000 to reach nearly 10,000, site value in 2000-5000 direct big jump, the chain is in 4000-300000 direct fluctuations, many people say, see Baidu webmaster more accurate, compared to webmaster tools, indeed, Baidu Webmaster platform appears to be more stable, But before Webmaster Tools query data and Baidu Webmaster backstage are synchronized, this also from another aspect reflects the Baidu algorithm update on the site's impact. Related seoer practitioners, give me the suggestion is not tube, concentrate on updating the content of the site and the chain, I think, only this quo method, and is also the safest.

Baidu Webmaster Background Index Amount, currently nearly 10,000

Baidu Webmaster backstage outside chain

2, the site keyword ranking

"Jiangxi Modern Service Trading Network": after the site internal structure rectification, keyword ranking has been in 20, during a few days up to the 10th place to maintain a few days after the fall, the middle of a day to the 1th place. Also think of other good way, continue to the site to do "Jiangxi Modern Service Trading Network" anchor text outside the chain to enhance the weight of the keyword, finally, on December 4, and stable first.

"Modern service Industry": This index is about 200, the level of competition is low, but in front of almost all the government sites, coupled with the specificity of the home page of business-to-business, can not be placed in many places "modern service" keyword, and for the sake of user experience, there is no good column to add "modern services" related articles , it brings some difficulty to optimize the keyword. Up to now, "modern service" key words appear mainly in links and blogs, forums, and the number is not much. (Well, speaking of the chain is my pain), the keyword ranking in 30 fluctuation, ranked the best time in 24. Individuals have been recommending the addition of the "Modern Services" section for the purpose of adding "modern services" related articles, and for level two channel, the auxiliary navigation performance is "the modern service industry-> article title", "The modern service industry" directly links to the homepage, for does not affect the homepage page, adds "The modern service Industry" in the homepage head or the bottom Keyword entry, unfortunately, due to communication problems, technology has not been attached to and improved.

The site also optimizes the "Jiangxi Enterprise" "Jiangxi Electric Business" "Enterprise Services" "SME Network" "Jiangxi Business Directory" and other keywords. Because of my SEO experience, energy, human constraints, these keyword rankings are not very ideal. Among them, "Enterprise Service" "SME Net" in 100, Jiangxi Enterprise "" Jiangxi Electric Business "" Jiangxi Business Directory "is the 53,12,28 position respectively.

Second, SEO experience to share

To ask SEO tips, the master to our suggestions always adhere to a good original article update, and strive to create high-quality outside the chain. Although this can be universal, but, we would like to give us some way to do keyword ranking, and then a little detour. Here I share some of my experience in SEO since.

1, Station

Because I have done website construction, know some source code, so this knowledge of my work is a help. In the Optimization keyword ranking, as far as possible in the homepage to increase the keyword density, 2%-5% best, can give us a lot of work to reduce the chain, if not, we try to do some good quality anchor text outside the chain bar. In addition, we rarely contact with the initial construction of the project, so there are many times in the site structure can not do anything, such as adding optimization topics, keyword layout Ah even some larger changes, so skip.

2. External chain construction of station

The outside chain construction is oneself has been very not good at, this also has done so long outside the chain only then so the result reason. But you can still share some of the experience, even if the failure to prevent you more detours.

1) Forum. Now SEO this profession deeply rooted in the people, for the management forum person, fear avoid. Therefore, the forum outside the chain to do it is the energy cost is very much, the effect is not good. Some of the forum level even to very high, but also efforts to send a few hot posts also because of your one or two outside the chain by the administrator ruthless Yong-Feng. Therefore, the forum this outside the chain position is nothing to cultivate, do not spend too much thought. Of course, some of the weight of the webmaster forum such as outdated, A5 occasionally send some of the spider is still good.

2 blog. New blog links can be quickly included in a few, even if it is Sina so once we seoer recognized the hair outside the chain of good places. Baidu algorithm estimates that the new blog included in the audit of a lot of strict, but, if nurtured, is still the perfect place to send anchor text outside the chain. It is advisable to cultivate the flowers.

3 Classified information to publish the website. The number of classified information sites, included not many, the same is more energy, less effective.

4 Business-to-business website. The weight of high energy band chain to receive a record of good business-to-business website now a finger can count out, because it is related to the nature of our website industry, we still do not give up this position. Energy costs a lot.

5) Questions and answers. Can bring links can also be included in the question and answer site how many, I have not yet collected a number of fingers. Questions and Answers Delete the severity of the answer is no less than today's Baidu encyclopedia.

6) Other. Other include favorites, libraries and so on, they can go to collect groping.

All of these are bad experiences of failure, so what about successful experience? I do the chain of the process, more and more find the "sharing" principle, use the network of various channels, to hesitate to share your things, the effect will sometimes be beyond the good. The channels of sharing are currently more effective:

1 submission. This is also I have time to do, at present in the home of Stationmaster, A5, fall behind at the same time contribute, quantity is not much, but the chain effect is good. An article generally can lead to 10 outside the chain, remove your chain copy of your article number of people really too much, this also reflects today's SEO industry a bad phenomenon. Therefore, if I reprint other people's article, if need to attach the website, must respect.

2 data sharing, download. Baidu Library is now very strict audit, so far not a passage. However, the 360 library has a good "source" can be published in the article to attach our web site, although more secretive, but with the influence of 360 itself, the library popular. I have an article in it was reproduced more than 130 times, and therefore by the 360 library added refined. In addition, Sina loves to ask the knowledge person data downloading, bean ding Net is also a good choice. Download a lot of people, by the way advertise their website.

3 social media. Some people say, now is a social media era, the nature of social media is also "sharing", now very hot microblogging, micro-letter, space, due to limited energy, has not made efforts in this area. It is recommended that energetic friends not give up this position.

From the "sharing" principle can be seen, SEO has become more complex than before, more to the network marketing to go, borrow me another article in the conclusion: a qualified seoer must understand the user experience, brand building, and the outside chain of socialization. Otherwise, SEO will be dead.

The above information by the Jiangxi Modern Service Exchange Network (http://www.jxmstc.org/) original provided, reproduced please indicate the source, mutual respect. 2013 is about to pass, and finally I wish you all the best in your New year.