Webmaster Sharing: Guide users to consume the site should do so (on)

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Many Internet users surf the internet to get information, not to buy products. Those who want to buy products tend to have a strong purpose in the purchase of general will around, choose their most satisfied, and these users will be affected by a number of factors, such as the site itself factors, price factors, quality factors, logistics factors, service factors, coupled with fierce competition, Maybe a detail let us lose a user. Therefore, a good sales site should seize the user's psychology, to actively guide users to the user's needs-oriented to layout and design the site. Understand the above several factors, I believe we will understand that the flow of the site is not necessarily large sales, especially for the Consumer mall site, actively guide users is to improve the conversion rate of an important method, this guide to be carefully designed, not to let users aimlessly to browse or to search, but let users follow our ideas to go. Below from several aspects to give you a brief introduction of some of their own experience, please correct me.

First, as users of the station: the establishment of the site is our first step, whether it is their own development or find network companies to build stations, can not avoid a problem: more or less with the user derailment. Development of their own shortcomings have two, one is easy to indulge in technology and offset the center of gravity, second, in their existing understanding of the industry to develop, so that with the real needs of users some distance; network companies have obvious deficiencies in the establishment of the station, one is mostly do not consider SEO, and the second is your thoughts they can not 100% fully understand, There will be a certain deviation, so the station is often made out more disconnected from the user. What the hell is going on? Very simple, put your station as the user's station to do, whether in the functional or design, do not you feel should be so, but this did the user to use it convenient? Always do not put their own preferences to the site, because this station is the user will use the site, and you, just bystanders, operator.

Second, for users to write: A guide users to consume the site must have a good copy. Many enterprises or stationmaster in writing copy of time, did not stand in the user's angle, but stood in own angle, gives the person the feeling is in the promotion oneself, unfolds own performance, but is not to provide the user with the Help. Users come to your station, must be looking for their own products or services, so, when users click into your site, to let him feel his problems to find solutions and platforms, through further browsing, consulting or pay, the problem can be solved. Therefore, whether the sale of products or services, the purpose of the copy must stand in the user's perspective to write, to the first time to express what users can get, rather than what we can provide. From a consumer's point of view, "What we get" is always a step closer to what you can offer.

Third, for users to "point the way": the site's information and products are always dazzling, many times when we click into a site will be overwhelmed, not very clear what to click Next, just like we go to a strange tourist attractions, after the entrance found that there are too many attractions to visit, but too many choices, do not know how to choose. If there is a guide, the problem will become simple, follow the guide will not miss the wonderful. The same is true of the website, good navigation system is a "guide", to the user to guide, the goal of our site is what, the initiative to guide users to do what, although not guaranteed 100% success, but compared to let the user to choose better than themselves. It is possible for a user to automatically shut down a Web page when they don't know how to choose, and just imagine that the successful booting and closing of the page is sometimes simply a button or an arrow. But long-term accumulation, is enough to determine the success or failure of the site.

In fact, to create a good sales site there are many places to work hard, compared to the offline sales of our efforts may be more, but also tired, but we enjoy. Today we share the above three points and will continue to share other factors in future articles. Of course, the view above is just some of my own views, I hope you can correct me, if there is any good ideas are welcome to communicate with me. This article from: Shenzhen website construction, URL: http://www.zijiren.net, welcome reprint, Reprint please keep the link, thank you!