Webmaster Sharing: Keyword Research is more important than we think

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Today and you have shared the relevant aspects of the keyword research, maybe we will be more interested in the ranking of keywords, but the most SEO staff, I think we are very clear if the keyword selection is not good, even if the ranking does not mean much, such as a lot of webmaster will choose the region + SEO way to optimize your own website, in fact, this is the wrong choice, is not standing in the user's position to think about the problem, in the previous article selected the key words on the choice of the future and you have discussed this issue, and then the article today, to do a full range of in-depth analysis, To explain why keyword research is more important than we think. Keyword research needs to do a lot of work, that these jobs and the site's profitability is not directly related to, then why do we need to spend a lot of effort to study the key words, in the end worth it, this article through five aspects to discuss this issue with everyone, also welcome to correct.

First, customer search is the key: SEO is not the goal, we are familiar with a word. We are in order to improve profitability, and the cost of SEO and the threshold is low, so we chose the SEO way to promote the site through the search engine, so be sure to ensure that we choose the keyword someone search, there are potential needs. It's a matter of professional concern, Seoer should not use some terminology as a keyword, because many users do not understand these terms when searching, they have their own popular search habits and thinking, so in the formulation of keywords must ensure that someone in the search, there are targeted customers in the initiative to find.

Second, can do is very important: the keyword to a large extent determines the site after the flow of search, whether the target keyword or long tail keyword, must have two aspects of consideration, one is the flow, and the other is its own characteristics. If the choice of keywords are very difficult, then even if the flow is big, and you do not have a dime relationship. To join the selection of those difficult words are not too big, then in the process of doing SEO, the rankings will steadily rise, on the one hand can increase the flow of the site, and also to increase their confidence, give themselves more power, especially for just enter the SEO industry webmaster.

Third, to achieve precision is the goal: many owners want to pinpoint the site's target keyword to optimize to the first page or even the first, but the ranking involves too many factors, so we can only through a variety of possible aspects to enhance the weight of the site. The choice of keywords is the opposite, can be accurate is the goal. Some of the keywords flow seems very large, in fact, the conversion rate for the site is very small, some keywords traffic seems very small, even in the Baidu index is zero, but this kind of keyword has user search and can be successfully converted into orders. Do SEO is a physical activity, so we must reduce their own work, starting from the choice of keywords. Of course I am referring to some product profitability of the site, if you do is the advertising alliance by traffic is not in the scope of the discussion.

Four, grasp diversity: Now users rely more and more on the search engine, usually I found some friends around the search engine as a versatile robot to use, will go to search the whole sentence, and add punctuation. They have been the search engine as a master, encountered no problem directly to the question-type to find the answer. I think such a crowd in the entire netizen is not a decimal, so do SEO to grasp the diversity of user search, the target keyword to do, long tail keyword to do, some users search the sentence we have to do.

Learn to use tools to dig: no matter what industry, there must be a lot of keywords have not been found by you, perhaps they think that many words have been used, there seems to be no more words to fill the content of the site, in fact, it is recommended that you must learn to use tools to expand your keywords, expand a large number of words, Then choose one of the words to continue to expand, so that can expand thousands of words out. Commonly used tools are Google Administrator tools, in addition to the site statistics on mining, these words indicate that there are users in search, the conversion rate is higher.

Here, through customer search is the key, can do very important, to achieve precision is the goal, grasp the diversity, learn to use tools to explore five aspects and we elaborated the key to the study of why the keyword than we think. Can not blindly think of a word is very popular to download a CMS to start their own road to build the station, so that later will encounter a lot of difficulties, if the previous study of the key words, it is very good for the future development.

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