Most of the time we buy products not only in the product itself, but in the business offers a promotional package. These additional benefits to the user, in addition to the product, often directly affect the total sales of the product. Now a lot of users are shopping between rationality and Sensibility, if you can use appropriate matching promotional strategies, often there will be unexpected additional gains. When users browse various information, feel a lot of products are good, is hesitant, a wonderful promotional supporting information reflected in his eyes, then this information may be the user decided to buy the fuse of this product. Good supporting information should let users can not refuse, let him feel missed such a good opportunity he will regret. Well, start today's text, from six aspects and share. If there is a wrong place, I hope everyone will correct me.
First, create a sense of urgency: from the time is mainly to create tension for users. Personally, I've bought a product I don't need for a number of times for this reason, so I know the lethality of this strategy. If the user browsing your website today did not purchase, then may go to the competitor's website to buy tomorrow, therefore must take the small strategy to persuade the user, for instance limited quantity, time limited sex and so on. There are many examples in the real world, such as some clothing stores all day to say that the sale, clearance sales, but found a few years passed, they still in a yell at a loss to sell. This is to create a sense of tension for the user, to grasp this limited opportunity. There are also some Web sites that use programs to generate counters, how many fold to how many, if you go to his site tomorrow, this time automatically changed, is the new generation of time, the long-term users of course know the truth, but for many novice users, perhaps the letter.
Second, grasp the right time: generally these supporting information appears in time and place is also very fastidious. Not allowing users to enter the site is found everywhere are similar promotional information. This can only arouse the user's disgust. The information should be put in the place where the product is finished, when the user found that can enjoy so many concessions, it is very likely to buy. This is equivalent to giving the user a surprise rather than bombing their vision everywhere. Some sites put a lot of matching promotional information on the homepage of the website, but the real product page does not show discounts, gift coupons and other information, so that users will forget to read the product of such concessions, equivalent to lose a chance to convince the user. In addition, some products are suitable for different promotional information, in the specific product page to write clearly.
Third, the role of free gifts: Free gifts for users is very lethal, is to promote the user to make the final decision of an effective measure. Many sites will send small gifts to users, these gifts can be virtual, but also can be in kind, but these products must be of value to the user. Many sites in the sale of e-books at the same time, will also give a number of e-books, will make users feel that this ebook is too cost-effective, if not buy, but it is their own losses. Some clothing stores will give out magazines, hair clips and other products, some will give some VIP tutorials. In short, to make users feel that they have not lost, but accounted for the cheap.
Here, through the above three points, to give you a summary of some of the common methods of promotional promotions, due to space is limited, today to share the first half, and then continue to share the bottom half of the part. Supporting promotion is based on the provision of valuable content, according to user psychology to make targeted strategies. If your product can not be very good to meet the user, then put the cart before the horse, the center of gravity is still on the quality of products, can not be blindly preferential and low-cost to deceive users. I hope you will understand that these are only auxiliary functions.
Well, this article is here, if there is a wrong place, but also hope that you correct me. This article comes from: Mid player net, URL: http://www.playmid.com, also welcome reprint, reprint please keep link, thank you!
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