Webmaster should correct understanding black hat SEO

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Some Black Hat SEO personnel to search engine ranking algorithm is very deep, the technology is very superb. This type of Black hat seo in their own website to do experiments, testing the bottom line of search engines, all SEO industry practitioners are not small contribution. Without black hat exploration and experimentation, we often can't know exactly how those techniques are accepted by search engines and which touch the bottom line of search engines. In this sense, not to cross the moral and legal boundaries of the black hat on the SEO industry is not a bad thing.

Don't complain, be calm and accept punishment

Although many Black Hat Seo method is not immoral, but the search engine is definitely hate black hat, because black hat reduces the relevance of search results and user experience, the search engine's job, belong to the scope of severe attack. So it's normal to be punished for black hats, even to say that in the long run, it is inevitable.

On the basis of understanding the risk of black hat, if you use a black hat by the search engine punishment, you do not have to complain, you can only bear the consequences.

Often in the forum to see the webmaster complained that their site ranking lower, by the search engine punishment or even delete, stationmaster feel very innocent, think search engine casually without reason punishment website. This complaint is often misleading, in-depth study will find that the reason for being punished is precisely the use of the search engine is considered cheating.

To cite a typical example, I think there are some examples of comic effects. May 21, 2009, Google English help forum a webmaster post, seemingly very innocent by Google deleted all the sites. He lists 5 information-type websites, which he says are real, manual information-type websites, and none of them are spam sites that automatically generate content for different topics. 5 domain names, without exception are long domain names full of keywords.

Then it was pointed out that these sites will be a large part of the site is dedicated to make links to exchange pages, all of these sites are not linked to each other for Google PR and links, because we know that the same IP on the cross link is useless. Of course, the webmaster is not in PR and links, but very care about the site was deleted.

Others found that some pages of the site have duplicate content, the most typical is the Privacy policy page. This is not a big problem, the privacy policy is the same. The webmaster solemnly stated that our company has policies that require employees not to plagiarize content, so most of the content is original.

Finally, a Google employee can not help but jump out to point out that the webmaster's so-called original is to add and subtract some "", "ground, get, maybe, perhaps" and other words, and then change the paragraph and word order or something. Many of the domestic webmaster said the false original is also based on this technique? Please remember, "pseudo original" means not original.

Then someone listed some of the webmaster's website, click to see the typical single page station group, only one page, two or three paragraphs of text, but also copied, and then placed in Google AdSense or even the plan link, the whole net tie left is the Exchange link page. Dig a page to copy content, advertising and exchange links, there is nothing.

The webmaster still feel innocent, baffled, put forward a most lovable question: Is it possible that Google's engineers can talk to us face-to-face and tell us what the reason is? Different Google engineers come to us and we'd like to visit Google ...

I have also tried to check a few webmaster complained that the Chinese web site is not unreasonably punished, without exception, or what is suspected of cheating, or the content of the meaningless plagiarism site, should not have a good ranking.

Know black hat, do white hat

Introducing Black hats here, and saying that black hats are not necessarily immoral, does not mean encouraging people to use black hats. On the contrary, for a normal commercial web site and most personal sites, good content, normal optimization, focus on the user experience, is the road to success.

To do a good job of white hat also must understand what the black hat includes techniques, avoid inadvertently use black hat technique. I am in the beginning of contact with SEO, has been today really use the same background color with the same hidden text, at that time did not feel anything wrong, is completely unintentional use.

Some black hat tactics are more risky, akin to killing without forgiveness. As long as it is found, the site is bound to be punished and deleted, such as hidden text. Some black hat manipulation risk is lower, the search engine will also consider the site of other factors, the punishment is relatively slight, there is also the possibility of recovery, such as the accumulation of keywords.

It takes more time and energy to make a white hat, and it's not guaranteed to make a successful website. But in contrast to the white hat more secure, once successful, the site can maintain rankings and traffic, to become a high-quality assets. Black Hat methods tend to have quick results and low implementation costs. The problem is that the probability of being found and punished is high and getting higher. Once punished, the entire site is often forced to give up, everything to start again. For a long time, it is likely that after a few years, the hands still do not have a truly high-quality, can be assets of the site.

This article from Ningbo Bus station http://ningbo.ichangtu.cn/completely hand-hit original, do not copy.