Webmaster should have SEO skills applied to the search engine era

In the early days of search engine development, many are as technology providers for other sites to provide search services, the site paid to search engines. Later, with the bursting of the dotcom bubble in 2001, most of them turned to bidding rankings.

Now the mainstream business model of search engines (Baidu's bidding rankings, Google's AdWords) are placed in the search results page ads, through the user's click to charge advertisers. This pattern was first Pimco by Bill Gross. He founded Goto Company in June 1998 (renamed Overture in September 2001), implemented this model with great success and applied for a patent. This model has two features, one is Pay-per-click (Pay per click), the user does not click the advertisers do not have to pay. The second is the bidding order, according to the advertisers to pay the number of arrangements results. October 2001, Google launched AdWords, but also the use of Pay-per-click and Auction methods. In 2002, Overture sued Google for violating its patent. August 2004, and Yahoo! (Yahoo! Overture was settled in July 2003 to pay a settlement fee of 2.7 million common shares (less than 300 million U.S. dollars).

AdSense is Google in 2003 launched a new way of advertising. AdSense enables Third-party web publishers of all sizes to enter Google's vast network of advertisers. Google places ads on these third party pages that are relevant to the content of the Web page, and when viewers click on the ads, the publishers get paid. AdSense is very popular among bloggers. At the same time, Google arbitrarily deleted some accounts, causing some people's dissatisfaction. Similar advertising methods, other search engines have also been introduced. Yahoo's advertising is ypn (yahoo Publisher receptacle), YPN can display ads in RSS feeds in addition to content-related ads on the Web page. Microsoft's advertising program is called adcenter. Baidu also launched the theme of promotion.

SEO means search engine optimization, SEO's main work is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of a particular keyword search results, and other technologies to optimize the Web page, so that it can improve search engine rankings, so as to improve the number of site visits, The technology that ultimately promotes the site's ability to sell or advertise.

Site SEO is a long-term work. About the shortcut to SEO I think the only shortcut is: "Pay a little more, the harvest will be a little more." ”

Next is the point I want to talk about! Nonsense not much said, step-by-step analysis of a successful SEO site is how to complete the site's search engine optimization. The author to tell the case is: the New China-www.xinzol.com IT Network

First, the overall structure of the website

The overall structure of the website in the formal line determines whether it is conducive to optimization.

Many of them do not understand the art of personal webmaster will be in pursuit of the site's art and template site. In the network marketing competition so fierce today, website optimization, website promotion of the increasingly popular, template site is simply not competitive. General site optimization before the first revision, the site into a search engine easy to include the form, and then the corresponding optimization. Template sites, however, are built with Web templates, there is no overall structure, but a module, no source code, to modify a very small part, will also cause a great change, can be called the whole body, so that the revision becomes very complex, even more complex than to recreate a website. Website optimization purposes, is to allow search engines to be included, only a large number of search engines included in the Web site in order to make the source of the site's flow of rich, template Web site because of the reasons for the template, a module, a ring set, search engine simply can not recognize the included, This is a lot of templates site for many years can not bring benefits to the root cause, Web site optimization can change this status quo, but the basis of the optimization of the revision, is not on the template site, then the optimization can not talk about the purpose of optimization can not be achieved.