Webmaster Summary: Analysis of Target customers to make the site more accurate positioning

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A good website is often based on a good marketing strategy, then the analysis of Target customers is a very important step in the marketing strategy. A general understanding of the target audience allows us to be more accurate in choosing a marketing strategy. Different industry target customer although different, but the analysis method is similar, this article takes a certain kind of customer as the representative, the simple analysis under this kind of target customer common characteristic. Hope that more webmaster form such a thinking, learn to position the site accurately.

First, advance planning: Before starting shopping you will want to know exactly what you need to buy, sometimes on a piece of paper, and now customers a lot of consumption is rational, before shopping will ask a good friend's opinion, or to view comments. Therefore, their own web site can not control the evaluation of other people in reality, but the online evaluation of the website members.

Second, the comparison store: Customers in the purchase of goods will certainly choose a brand shop, or at least popular. Open a website found there is no shopping atmosphere, popularity is not very hot, almost no praise, then it is likely that customers do not believe this kind of shop.

Third, look at the text, look at the introduction: Many customers look very carefully when buying products, so more text introduction, more picture information, or video, for the establishment of trust is very necessary. Because the customer will study the details, especially the first time.

Four, Advisory customer service: Many customers want to be able to buy customer service, so that the problem can be resolved in a timely manner, especially in size, size and other issues if not well resolved, it will hinder customers to purchase. Therefore, at any time online customer system is essential.

V, impulsive: In fact, good goods always inadvertently appear in front of users, so that they can not avoid the impulse to buy. As long as we do a good job of navigation systems, cross links to products and hot recommendations, pay attention to improve sales skills, you can make this kind of people have impulsive purchase.

Refund of Goods: Although the return of the cargo is more troublesome, but there are a large number of users must have such a problem to be returned. Our intention to establish a customer's cost to exceed the logistics cost of delivery, so we must recognize the value of Chu customers are potential, because he will become loyal users.

Seven, strong communication: If the customer found that she bought something value for money, then she will be with her classmates and friends to publicize and enjoy this. Take me as well, find a good thing always want to share with friends around. Visible, there are good products will bring good word-of-mouth marketing.

Eighth, more easily addictive: Many customers do not agree with the Internet, there are some feelings of exclusion. But after one or two successes, they slowly accept and become addicted. Because the online products can be a clear choice of a lot of comparisons are more convenient, can be purchased at home. So, successfully guide a customer to buy the equivalent of selling out a batch of products.

Top from eight aspects summed up the purchase characteristics of such users, probably understand these characteristics, we can prescribe the right remedy. In the formulation of marketing strategy, we can make more profit, but also let us avoid doing no work. Believe that with the target customers more in-depth understanding, but also find more to promote the shortcut. Well, this article is here, welcome to contact me, this article from Taobao Rebate, URL: http://www.22fanli.com, welcome reprint, Reprint please keep the link, thank you!