Webmaster Summary: Local station operation has "material" is the key

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Do the local website also has a period of time, the overall feeling is to promote to pay attention to skills, means to be single-minded. Although the beginning of a lot of difficulties, but need one by one to find the right reasons, the right remedy, today and you share I do local station ideas, I hope to help.

Local websites have their own distinctive features, including a wide range of information, but also more, the other is targeted at the local users, so in the promotion can not be fixed on the target keyword, but to find a breakthrough point, so that everyone knows that there is a site like you, so as to drive the development of other aspects of the site. My idea is to tap into the latest local news, so that everyone's eyes are focused, and then bring other aspects. Below from a few aspects and everybody detailed details how to do.

Portal channel: Portal channel is a good way to get news For example, you can open Sina, it will be based on your IP address to automatically match your province's latest hot spots and news, so we can put these news and hot processing, preferably with reasonable illustrations, placed on our website. Although the news on the portal site has a large number of users browsing, it does not mean that your local users are all looking at these hotspots, if you can dig a lot of the latest information, then a quick step, and slowly there will be loyal local users to obtain information.

Watch TV: Now a lot of people, especially young people like surfing the internet, has slowly changed from TV life to network life, our site needs a certain content to attract users, and the local television is one of the best materials, but here is also skilled, it is best not to process the news, to process what hot events, For example, our local TV station's livelihood news should be our focus, because these things and users are related, so that they can arouse the discussion, we are most concerned about the things around, so my practice is that others do not watch TV I see, others do not pay attention to the people's livelihood I pay attention to.

Digging newspaper: Newspapers are now far less than their previous circulation, and with the development of the Internet, many newspapers will be affected by the distribution. But there are still a lot of things in the paper worth digging, not just news, there are some users like the plate and content is worth our reference. In addition, local newspapers have accumulated a lot of local news release experience, their selection is also we should learn. Some newspapers will cover a wide range, but I always focus on the local part of the deep excavation and processing, because I always feel that since it is a local station, then it should be all the local news hot spots, strive to achieve the largest amount of information the most complete. If you want to pay attention to external news, then time and energy is obviously not enough.

User release: In addition to the above mentioned several aspects, there is a forum in the site to provide users with the opportunity to communicate freely, these users will also publish some hot news events, but the most important thing is to make contact between users, so that the site will produce sticky. Local Web site Word-of-mouth communication is very important, although the population is limited, but the real opportunity is very large, if you have any need or difficult words directly to their local Web site can find the answer, then you succeed. Moreover, this is also a platform, can let a lot of local people like network friends to know each other, this is a local station very important aspect.

Events: Organized activities include a variety of ways, can be the type of party, can also be public welfare activities. For the former, it is best to produce a special topic for each party, then the activities from the beginning to the end of the details are recorded, as far as possible interspersed with video, pictures of the way to attract other people's attention, and for public welfare activities, such as education, visit the home of the elderly or help the community cleaning and so on, it is best to wear uniform clothing, The logo and website of your website are printed on the garment. Although these activities themselves are very small, but the meaning is very large, the propaganda of the website is also very important point, such activities conducive to the spread of Word-of-mouth website. It can also be processed into content on the site.

Write here, summed up how to get the local site "material", with these materials after a solid foundation for the content, when the user came to your site, he found something can be done, there are things to see, will be imperceptible to like, but also to affect the people around us to pay attention to our station. Of course, in addition to the points mentioned above, there are many aspects worth us to use, in fact, the content of local sites is not small, so when the operation of all the balance, then the time and energy is not allowed, so we must from a point of breakthrough.

OK, this article is here, the future of the article will continue to share about the operation of local website experience, if there is any idea, welcome and I exchange, this article from: Quzhou Talent Network, Web site: http://www.0570.cn/, also welcome reprint, reprint please keep the link, thank you!