Webmaster Summary: Product core selling point of extraction and presentation

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Many webmasters to target the niche market, although this is a finely differentiated professional market, but it is not possible to completely avoid competition, so, to find the core selling point is to win the first Battle of marketing, this article according to their own experience and share the core selling point of the extraction and presentation.

First of all, why customers choose you: because there is competition in the market, your products are generally not unique, so to find out why others buy from you, especially when a new website just on line, neither very good traffic, and no brand awareness. Many webmasters may think of using price advantages, such as Low-cost strategy, send shopping coupons, gifts, etc., in fact, this is not a long-term strategy, because you are low prices, others will be lower, long-term will be dragged down by competitors. So, in the products are similar circumstances, to find a selling point to attract customers, this selling point is unique to you, others do not, also can not be, so as to put you and many other vendors to distinguish between, leaving the user unique impression. For example, there is an unknown pizza shop, because it can not compete with McDonald's, KFC, so the pizza shop to use the slogan has never been seen: "Within half an hour, hot pizza will be sent to you, otherwise free." So, once launched, is very popular, became a unique core selling point.

Second, you need to know where to find the selling point: looking for selling points is not a technical life, but by flexible thinking, according to their actual situation to play creative. A unique idea allows users to remember you and differentiate them from their competitors. Common looking for selling points can be considered from several aspects: industry first, refine product characteristics, cultural accumulation, specialization, market share, production technology and so on. Found in their own products and other people's differences, and clever combination of promotion, can produce good results. For example, 29-dollar T-shirts, many times, we are not only concerned about his price, and feel 29 yuan is a concept, a brand, a quality, not only distinguishes other similar products, but also give customers a customer impression.

Finally, the society presents to the audience: many times, the most effort to the customer, the best side is the most successful marketing. Maybe your product has no obvious competitive advantage, but you can have a unique idea. Hertz, for example, has been the first in the rental market, but Avis company refined a classic slogan: "We are the second, so we have to work harder," The selling point appears to be very good faith. There's also a beer brand Schlitz, whose market share is only five, they hired a new marketing consultant, hoping he could help the company build brand and market share, when the first thing the new consultant did was to visit the brewery, which surprised him because the brewery was built on the edge of the Michigan, when the water was clear. , they dug 4,000 feet of wells near the lake to get the cleanest, purest water, then filtered and distilled, then heated, cooled and distilled again, and repeated three times. Every day to clean the distillation equipment two times to ensure the purity of the water, all the bottles should be steam sterilization, and to disinfect four times to be used, in addition, the company also conducted more than 1000 experiments to find the best formula. At that time, the new consultant's mind immediately formed a thinking, why not to present to the customer? So, a few months later, Schlitz's market share rose from fifth to first.

Many times, we did not find the right unique selling point, not because of their lack of core competitiveness, but did not seriously summed up, not fully presented to the customer. Sometimes, the change of a slogan is enough to affect the future of a company. So find a suitable selling point, and can fully present to the customer is the necessary condition for the success of network marketing. When all of this is done, it may be that the customer really accepts your start.

Well, here are a few ways to share some of the basics of how to refine your selling point and how to present it to your customers. In the article will continue to share with you other marketing ideas, today's article to here, we have any good ideas welcome and I exchange, this article from the Shenzhen website Construction, Web site: http:// Www.zijiren.net, also welcome reprint, reprint please keep the link, thank you!