Webmaster Survival Survey: How to make entrepreneurs no longer the duckweed in the ocean

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The characteristics of the Internet determine the opportunity for entrepreneurs to succeed forever. Even with a portal like Yahoo, Google could still survive and grow and overtake the former, as well as Google's ecological "monopoly", which still blocks Facebook's inflated valuation of billions of dollars; despite Facebook, Groupon, a group-buying site, has grown savagely under the noses of a group of crocodiles. This is the Internet entrepreneurial environment, in foreign countries, innovative, innovative characteristics of the Internet entrepreneurial projects can always stand out, of course, the chance to break out is only a fraction, or even lower.

Small and Medium Business website survival worrying

All the first business is to survive, the second is to live continuously, the third is to live on the scale. Although China has millions of internet entrepreneur groups, they have passion, there is a dream, there is no lack of youth and enthusiasm, but entrepreneurial success and stand on the stage of the few leading actors. Although there are 80 high burning, Dai, Li, Mao regaling rushed out of the encirclement, and success, become an example of Internet entrepreneurs, but most of the short-lived, does not have representative significance.

The current situation of Chinese Internet entrepreneurs, the third party investigation agency Dcci released a "2010 China Internet Webmaster Survival and Development status White paper" shows that stationmaster survival environment worrying, there are 42.2% of stationmaster has no income, monthly income not more than 2500 yuan stationmaster proportion from 2009 60% Growth to 80.5%, 58% of the Chinese webmaster Monthly income in 500 yuan below, network advertising is still the main model of profit, to Baidu Alliance for the representative of the Alliance-type ads support the day-to-day survival of the webmaster.

Another phenomenon is also worth vigilance, most webmaster entrepreneurs are alone, one full-time to do the proportion of the station 19.1%, part-time to do the proportion of the site as high as 47.3%, Internet entrepreneurship is low threshold, the cost of small and young people chasing. A webmaster testimonials, in nearly millions of entrepreneurial groups, the mentality is not correct, many people hold the idea of making quick money operation, to the current fashionable popular business model and concept of frequent imitation, plagiarism, navigation station heat into the field of navigation, community heat on the community, now buy popular, and suddenly out of thousands of buy. Overall, there is a lack of a sustainable and healthy mode of operation.

Baidu Alliance attaches importance to the construction of Internet ecological circle

As the most deal with small and medium-sized site entrepreneurs, Baidu Alliance, the internet entrepreneur's survival status more familiar. Shanda, general manager of Baidu Federation, said that the crux of the founders ' confusion may lie in the lack of an effective support system. In the past, large enterprises have not paid enough attention to the construction of the industry ecological system, the poor living environment will destroy the innovative soil, leading to the edge of the ball, blindly follow, too chasing short-term benefits and so on, resulting in some of the embarrassment of the current Internet entrepreneurs.

It is imperative to establish a platform and mechanism for incubating and helping entrepreneurs. Otherwise the "stationmaster has died", "the Defeated generation" will no longer be a warning, but will become the fact.

2010, Baidu Alliance two times to promote the proportion of the Net Alliance, for webmaster Entrepreneurs "blood transfusion." In April, the Alliance summit issued three initiatives, including the promotion of the proportion of the average increase of 10%-15%, and then October 27, again, the League of High-quality promotion of the network to divide into incentive policies to give a 5%-15% share of the award. But these can only improve the survival of the webmaster, not enough to reverse the operation of Internet entrepreneurs and the direction of success or failure. In fact, the results of the investigation found that, although the fate of the entrepreneurial project, but growth is the bottleneck of entrepreneurs difficult to break through, lack of direction, left and right sway, so that entrepreneurs are hesitant, and this is more terrible than the meager income.

How to guide the quality of entrepreneurial projects, the real creative power to carry out all-round help, this is the 2010 Baidu Alliance has been thinking about the problem. Shanda said that the quality of the site to surface, that is, "high-quality media platform" positioning and transformation of the original intention. 2010, Baidu has combed and optimized the structure and quality of the alliance members. For example, although the garbage station can convert the flow, but is not worth advocating, and quality of the site is a strong future support, and inject resources, funds and brand training of the seeded. ”

For this topic, Internet Senior expert Xie also has a vivid description: "A lot of people do things are not unique, and there is no competition threshold, playing edge, booing, illegal, like the city of illegal buildings." Illegal construction also has the right to survive, but on the whole it is irregular, did not hear that a violation of the building later turned into a skyscraper.

Internet Entrepreneur Club paving the road for entrepreneurs

In China, the survival of Internet entrepreneurs is far more complex than abroad, imitation of plagiarism to curb innovation, the lack of a healthy entrepreneurial ecological environment. If the internet is compared to ocean, then these internet entrepreneurs are the drift of duckweed. There is no unique technology and innovative model, the lack of independent growth capacity, it is difficult to deeply rooted and growing. Most fundamentally, entrepreneurs lack a platform to support. Baidu Alliance, the "dominate" in the Network Alliance industry, is exploring mechanisms and platforms to help entrepreneurs find a way out for Chinese internet entrepreneurs.

The establishment of the Internet Entrepreneur Club can be seen as an attempt to search for answers. Last year, Baidu launched and set up this non-profit organization, the goal is to solve the Chinese Internet entrepreneurs have been faced with obstacles, to provide owners with income, communication, growth, financing support. This initiative is also subject to the popularity of webmaster groups and welcome, experience sharing, technology trend research, the expansion of resource connections, and even for different stages of the entrepreneurs to provide resources and financing services, and wind casting matchmaking.

A senior Internet source said that there are "entrepreneurial lecturer" called Kai-Fu Lee to "innovative factory" platform model to explore the incubator, but after all enter the threshold high, can enter the "workshop" few projects. The most valuable should be to establish a soft environment and platform mechanism, so that entrepreneurs can get rapid growth.

Shanda revealed that the Baidu Alliance is looking to build such soil to support entrepreneurs. Baidu will continue to open up more resources to foster entrepreneurs, such as "box computing" application open platform, will also adopt a coalition-divided model for the entrepreneurial Web site to provide users and revenue. As long as the quality of the application and high-quality content, you can access this accelerator. Baidu's Ivy program, the optimization of the classroom, as well as the free advertising housekeeper, statistical products continue to upgrade, are the establishment of this ecological chain supporting value-added services. He also said that the 2011 Baidu Alliance will be "simple to rely on" Platform for continuous optimization and advanced, the goal is to let the Internet's grassroots innovation power is no longer the ocean in the duckweed, so that partners stronger.