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Today's society, the network more and more popular, more and more netizens, in the day-to-day learning, work, various, categorized sites for our life to provide a comprehensive service, our relationship with the network more and more closely. However, in the face of a huge and rich network world, how to make their own site more protruding, better by the vast number of netizens love to become a site planning, website promotion concerns. In this, according to market research and practice over the years, summed up a good site to pay attention to the following points: (for reference only)
First of all, we have a clear understanding of the site. For example: The portal site must have a wealth of content, so that timely update of the news, pictures and video, and so on, professional nature of the site must be "fine, deep, fine" for the field to provide professional, cutting-edge knowledge. Of course, these are based on the needs of the user survey, so that you can understand the needs of the audience, is the site better service users.
Secondly, from a practical point of view of the site, "the site as a database" concept has not been the focus; After all, the portal site, professional sites can provide users with professional, rich information, to meet the various information needs of netizens, people can search like a database. Visible, the characteristics of the site is very important to the audience through the different groups to locate, like the Jinan online site, mainly for the real estate, cars, these two special groups, to provide a unique variety of information.
Again, from the site marketing point of view, is through a variety of effective means to promote the popularity of the site, to enhance the number of Web site visits. This is mainly from keywords, Web sites and page title description, the various links to the site, and even bidding rankings to enhance the site traffic.
Generally speaking, when the site is automatically recorded by the search engine, the importance of keywords and reflected out; like I do in Jinan online, to new homes, cars as the key word, use the keywords related to the site as much as possible. Web site and page title description should cover the definition of the scope of keywords, and to highlight the focus of the site, the description of the site is good or bad to a large extent will determine whether the user will be through search engines to find the results to visit the site. Site links mainly include links, internal chain, industry links, such as with the high PR value of the site to establish a connection, which can lead to the flow of new sites; industry links mainly for professional sites, such as Jinan online real estate channel mainly link Sina le habitat, search room and other industries authoritative website, so that can accurately the quasi user groups, Increase the utilization of your Web site.
If the site's initial construction is a whim or passion, then what the site is doing requires our rational thinking and practice. In the information technology era, a comprehensive and clear understanding of the development of the site, demand and promotion, clear what the site needs to do the direction of development, the site will tend to benign development. In the face of so many internet people, website development market prospects are broad, as long as the "Network Service life" of the point of view, the Internet is a place to create miracles.
(This paper comes from Jinan online www.jnol.cn)