Webmaster talk about how to promote the fun kind of website

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At present, the domestic internet wave waves, a variety of new Web sites, people pay more attention to micro-blog, E-commerce, because they can meet the basic needs of netizens: production and life. And some interesting websites (hereinafter referred to as the interesting station) of the rise can not be ignored, which includes interesting bar, embarrassing encyclopedia, I burn nets and other sites, the amount of visit every day, a staggering number of visitors to many netizens brought joy. And the advertising effect is very good, this experience is worth the majority of webmaster learning.

According to my long unknown close observation, the first requirement of good interest station is that the content is attractive enough, this is beyond question. You can not say that you are an interesting station, there are many life-class content, so certainly not. Netizens are here to have fun, not to let you help teach him how to do beauty and fitness. The content of remember to follow the "No I have, people have my special" principle, so as to do this alone, to attract a large number of users. Like embarrassing encyclopedia, users create content spontaneously, and then attract more users to come and watch. So down, the UGC mechanism in the embarrassing encyclopedia here to show incisively and vividly. User generation, user maintenance, remove the Web site's domain name server maintenance costs, the webmaster is almost "empty gloves White Wolf." Content organization, the title is very important, you want to say is the title party I do not object, this matter everybody is doing.

Second, the form of expression should be novel. Although many people feel that content is king, there are good content, nothing else. But in the age of the Internet, especially in the mobile internet age, content is important, but more importantly, how do you attract readers to read your article, how to get him to read the title and Continue reading? This involves the user's reading experience problem. Why is there so many loyal users of the encyclopedia, why it is interesting to read the number of each article so high, to remove the higher quality content, the reading experience is basically the credit. The content of the encyclopedia is simple and straightforward, users can browse without landing, and there is no so-called "open in a new window." It's interesting. Although the article is very long, but its classification is clear, each article uses "title + summary + thumbnail" form, the user at the glance can also know the approximate meaning. Plus the next very attractive reading number, do not go to see unwilling to look. Another interesting station in the country I burn the net is to use a similar approach, but it became a "Tim Wood/Water" form, is essentially the same.

Third, actively participate in social sharing. With good content and reading experience, you are anxious without users. Where do you go to find users? Microblogging is not very hot now, to see Sina Weibo on the number of fans on the top of the list of several, basically entertainment class. This shows what, everyone likes entertainment, fun is also entertainment, interesting stations to rely on micro-bo this socialization to share the popularity of gathering, access to traffic. The specific approach is not elaborated here, online related tutorials are many, please identify themselves. Recently, Sina, Tencent is not beginning to engage in micro-BO open platform, we do not need to stay away from the majority of webmaster, if the social sharing of their useful, do not be polite, hurriedly to their own site plus. In addition, the social sharing must not be anxious, it requires the webmaster to do.

Four, have your own style. According to incomplete statistics, the website about the interesting site is large and small countless, some are personal blog, like Ehu, we love to tell cold jokes, and some are large sites, like interesting bar. However, regardless of the size of the site, those who win users like the interesting station basically has its own characteristics. We love to talk about cold jokes, as the name suggests, is mainly to collect a variety of cold jokes, each article basically has tens of thousands of views, it is estimated that a lot of stationmaster all since sigh Eph. And the embarrassing encyclopedia is also has its own characteristics, all kinds of embarrassing things, not fun things above basic No. Webmaster In doing content may also consider, how to form their own characteristics, how to form their own core competitiveness.

Five, a good interactive atmosphere. Interesting stations are generally in the form of community, while the community represents interaction. A good community, the first condition is to have a group of loyal users, this group of users should have a benign interaction. Without interaction, the light has content, and the community is lifeless as a backwater. How to develop the watercress, with the book as a link to audio and video, around the comments, the user gradually produce benign interaction, until now still so. Interesting the interaction is very frequent, users have formed a very early communication mechanism, accompanied by the development of the site to the present. Interesting station in the beginning of the station, may not have many users, this time we need to create this interactive atmosphere webmaster, the so-called "false prosperity" is that meaning. Borrow more than one vest to take turns, and actively guide the real users to express themselves, to gradually achieve the goal of creating good interaction.

In addition, we can also adopt alternative promotion methods, such as the invitation mechanism of the embarrassing encyclopedia, which is very effective. But the premise is that the site needs to achieve a certain degree of visibility, or a nameless station, users will not be registered, unless you are really very powerful. This method is bound to be difficult to use, but if used properly, the benefits are not as simple as the user.

The above is the author summed up a number of ways to promote the interesting station, although simple, but nothing. Hope to communicate with you a lot, to explore the new era of interesting development road. After all, at this stage, in the absence of a large amount of money, personnel, try to do a fun station is simple and times. All people in the entertainment, we webmaster can not be an exception, you say.

Source: This article by I burn Net (woshao.com) original, Admin5 first, welcome reprint, Reprint please specify the source!