Webmaster Talk: How to commercialize the personal website operation

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In China, a lot of commercial sites but more or more personal sites but the site you have to profit, how to make personal website business, it is really worth our thinking, if a website is not worth, commercialization can not talk about. The value of a website is mainly embodied in the following three aspects:

① scale (Quantity): The site must already have a certain scale, including a quantitative content (page number), or a certain amount of users, or a certain amount of the number of people asked.

② Originality (Quality): "People have no I have, people have my new, people new I refined"-different from others, this is a site emergence of the key.

③ profitability (visible profit model): Survival, is the primary purpose of the site, profit, is the premise of the survival of the site, the 3rd is particularly important in the past, the site is only one-sided pursuit of access, ignoring the site's most fundamental "survival" problem, so produced too many too many bubbles. How to turn attention to value, this is the biggest challenge for existing commercial websites, when the personal website is commercialized, it will inevitably face this severe test.

How to transform a personal website to a commercial website first, make clear the difference between personal website and commercial website, prepare well:

① content: In this copy&paste-filled internet, personal sites do not need to consider too many copyright issues, and commercial sites should be attentive.

② Technology: Commercial website needs more technical support, system maintenance, program writing.

③ Team: Commercial web site needs a more complete combination of personnel: Leadership + Management + Finance + technology + Design + Edit + market, rather than as a personal site as a lone individual heroism.

④ Management: Efficient, standardized, is a business site must be the management model, small workshop-style loose management mode will only lead to failure.

⑤ shares: This is often a personal site to the transformation of the business site of a dead point, often make a huff is because of the distribution of shares, personal sites are more driven by ideals and satisfaction, so there will be no conflict of interest.

⑥ funds: Most of the above content, such as the resolution of copyright issues, hiring a higher level of technical personnel and production staff, the promotion of the market, need to have sufficient funds to support.

Instead of being dispensable as a personal web site, then you have to start making a business plan:

① Market Research: To understand the whole industry market conditions, such as user distribution and market development trend of change. A number of questionnaires can be conducted on their own and, where necessary, by market research firms.

② Competitor Survey: Identify your potential competitors and analyze the direction of competition in the industry, the possibility of forming strategic partners, who are potential allies and so on.

③ Financial Analysis: Quantify the revenue goals and strategies of the Web site, with detailed and precise consideration of the funds needed to achieve the site, including the value of the site.

④ Plan: Develop detailed business plan according to the actual situation.

In short, you have now jumped into the commercial web site of the ocean, at this moment, can only send you eight words: Righteousness no return to Gu, courageously.

1, the personal website may not adopt the loose management mode? Is it possible to have strict regularization management? If we think that loose and irregular management can create more value than strict and standardized management, then the existing rules and regulations in society, there is a need for existence? Now that you have decided to transform your personal website into a commercial website, then strict, formalized management is essential. The success of the personal website to the commercial web site transformation, to a large extent, is to see whether he can get rid of personal site period of small workshop working mode.

2, the implementation of strict regularization management will be the loss of the soul of the personal site? What is the soul of a personal website? undisciplined discipline? Managing clutter? Update not timed? or can we ignore copyright issues altogether? Certainly not, in my personal opinion, personal website personality, is the soul of personal website. But the site is for the public, if excessive or even extreme pursuit of "personality", will be nailed to the site within a small circle. To achieve the objective of regularization management, is to remove the above mentioned personal sites of the various ills, and in the personality and the public to take a balance, so that he can adapt to every netizen, so that the opportunity to sell your ideas in front of more people, your personality will get greater publicity.

3, the personal website and the commercial website constructs the station the goal possibly to unify? Absolutely, because there is at least one purpose that can be unified: to serve the serving. A website as long as the vast number of netizens to help, for the vast number of users have the value of existence, he has value.

4, when your personal site is full of crisis and ills, when your personal Web site management model can not adapt to a larger scale, you will choose to maintain until the decline of the dead, or to find ways to better fit the development needs of the road? Whether it is a personal website or a commercial website, as long as the site is built by their own hands, Most people treat him as if they were his own son, and hope he can develop better and longer. However, to tell yourself soberly, not all sites have the need to expand and continue. Even the best web designer cannot make a classic and timeless work like the Mona Lisa. Carboy's Full Internet handbook, the Rabbit Fisherman's Wharf, the echo information of the prodigal son, these pure pure outstanding personal website, has become the classics that always deserve people to commemorate, Huajun Software Park, the Golden Bookstore, has been amnesty incorporation; Hot boy, flying bird fission, Chunhui in Jinshan outstanding one into one, Some people have come to the conclusion that "Internet farewell personal website era". In fact, we might as well try to think about it in a different way: giving up in a timely manner may give us a much greater improvement.

5, if the implementation of commercialization, then the original site members, regardless of the merits of the size, no matter how long to participate in the work of the site, should be how to deal with? Just now, this is the most intractable problem in the process of transforming a personal website (or, more specifically, a personal cooperation website) My advice is either to get the ownership of the site to a person at the outset, or to make clear in black and white the stakes in each individual. If the problem is not solved from the outset, the problem will only roll over and make it worse. In the process of determining ownership of the site, there is a need for compromises and concessions, and beware when there are obvious grievances and even quarrels. If you are one of them, I will advise you to quit in time, because the contradictions have appeared, this site is bound to fail.

6, the company to do commercial web site if you retain the original loose management is possible? This problem is similar to question 1, the management of the site can be loosely managed, but it will not be more successful than the strict management of the site, and often will fail. But in the management process, but also to combine some of the characteristics of it people, for example, programmers often like to work at night, then late in the day, should not be too much blame, or try to arrange a special work schedule for it, may make its work efficiency greatly improved.

7, the personal website is there any commercialization possible? There are, but the success of the case is not much, imagine, now China's personal website is millions, but really can transfer to a few commercial sites?

And it is still too early to talk about the success of their transformation, even for a long time without a definitive answer. But personally, I am opposed to the commercialization of personal sites, at least, the site will not necessarily change the proportion of a new site easy-the previous legacy of too many problems, when the development to a certain scale, it is difficult to change.

8, how should the personal website realize commercialization?

The simple process is: 1. Clarifying the concept: the distinction between personal and commercial websites; 2. Market Analysis: Determine the site has sufficient commercial value; 3. Writing plan: Make a detailed business plan; 4. Implementation of the plan: to this step, you can only send you eight words-righteousness no return, go forward.

9, if not to achieve commercialization, the personal site is there any other way out? Why do personal websites have to have a way out?

10, the various abuses of personal website may avoid? How to avoid it? The drawbacks of personal websites are actually one of the characteristics of personal websites, which can theoretically be avoided, but in fact unavoidable. After all, personal websites rely mainly on the production and maintenance of spare time, too many too many external conditions restrict the development of personal websites: human, capital, time, environment, etc., so it is difficult to match the size of the commercial web site, but from the content of the form can fill the blank of the commercial web site, it is quite with the guerrillas and the regular army. The author of this article: go through stationmaster http://www.17zouguo.cn together.