Webmaster Talk: Suning easy to buy with the resources of the card has no defects

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As we all know, suning easy to purchase as a traditional electric business leader, its ambitions in the network platform is also not to be overlooked. and compared to gome and other traditional channels, suning easy to purchase capital strength and implementation of the determination is also greater, which means that suning easy to achieve business model on the breakthrough is not impossible.

From the data can also be seen, in 2012 the size of the self-employed, suning easy to buy market share of 13.6%, more than 6.8% of the Amazon China become the industry second, although the gap with the Beijing east is still very obvious, but the development of two years to have such a good result has been. But the glossy data is not without loopholes, suning development for all to see, but in the face of 10 points of development bottlenecks, Su Ning's approach is obviously not a lot.

As far as the present situation is in view, Su Ning although the performance to achieve the market second, but want to further expand their size, difficulty is still very large, because suning although can rely on the low price repeatedly to win the attention of everyone, but for a network platform netting enterprise, low price is obviously not a long-term strategy, At least at present, the opening strategy of suning is not going well.

Borrow a friend said, now Suning easy to buy in addition to advertising level of sensation and low price marketing, in the concept of the electric quotient did not appear very big movement. On the market share, Jingdong and Taobao still carved up most of the data, and on the business model and growth rate, only the goods will and the United States and the quality of the Buddha to suppress the traditional electric representative, so Su Ning's embarrassment has been continued. So for such a huge resource of the enterprise, the money can not afford to hit the electrical business difficulties and where?

The lack of electric quotient gene is a huge weakness in Su Ning's purchase. Although by investing a huge amount of money to remedy this, but suning easy to buy in on the marketing, platform optimization, channel communication and online user experience on the perfect to do is not good. It can be said that Su Ning now has only the traditional channel advantages and offline advantages, the impact of the Internet and attract still in a novice's state. The early capital of the wild brought low viscosity users will gradually give suning to take an examination, and this is not based on the development of the Internet will be full of challenges.

Second, Suning easy to buy more strong performance growth behind does not give us a profound product philosophy. In other words, suning does not form their own unique value, and other industries have their own significance, department stores go to a shop, electrical to Beijing East, cosmetics to gather the United States excellent products, and Su ning? Consumers do not have a clear direction of consumption, you may say, excessive product labels will make their own brand too single, But at this stage in our common resources and burn the money of the times, blindly seeking large, but to a certain extent will increase the cost of marketing. To do directional brand does not mean that the enterprise to the increasingly narrow road to development, but to seek a more convenient basis, vitalize Cheng development, perhaps the best way to spend the winter of the electric business.

Then, in the strong impact of mobile Internet, suning easy to purchase star products and traffic moat architecture is not very good, can say now suning easy to buy more is rely on the desktop search traffic and attention, for mobile port expansion is not very big, and then back to watch the electricity quotient of Ali, its mobile product chain has been formed, from social, Payment to the integration process of the electricity business will be to a large extent to curb the development of suning, and even not good at doing the electric business Tencent has a micro-letter such a platform, I think suning if not in the mobile port to pay a little effort, then the future competition will be more intense.

Of course, this is not to encourage suning no purpose to buy, do not have any significance, now suning needs to do is to make use of the resources now in hand and with each other is not big internet gap to gradually improve their own internet strategy, because even if the desktop is very important, But the mobile port's ability and the user's growth rate can not be belittled, as long as the user experience of the interface and payment process of security trust problems, then suning in the future of the electric business industry shuffle will regain the advantage.

Therefore, blindly rely on the grafting and transfer of resources, and can not be the so-called advantages of all transplanted to another area or product, only reasonable operation of all the key points, Suning easy to buy in the competitive and immature Chinese electric business industry has a foothold. Article Link: coupon http://www.84ju.com/, reproduced please indicate the source, thank you for your support.