Webmaster talking about the skills of website optimization

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I think the optimization of web pages should be made up of two aspects: 1. Technical optimization, 2. Humanistic optimization (This classification is just my summary, no one has given a specific definition). Technical optimization refers to the code optimization, directory structure optimization and search engine optimization for the technical aspects of the optimization work, is generally invisible but will give users a lot of convenience will also bring greater benefits to the site, Technology optimization has a certain pattern and need to optimize the things are also relatively fixed relative simplicity is only a matter of time; Humanistic optimization refers to the optimization of the user's usage, such as interactive optimization, usability optimization, and so on, which is what the website users can see and touch, Human optimization is the most difficult to spend because we have to guess the user's psychology. Let me explain the two aspects separately.

1. Technical optimization:

Technical optimization is divided into three parts: code optimization, directory structure optimization and search engine optimization. This part of the optimization is mainly by the site developers to test the proposed solution, and there are certain rules, so relatively simple some is only a matter of time.

(1) Code optimization:

The main problem of code optimization is the speed and adaptability of page browsing. Text and pictures are the two main factors that make up the page, so our optimization starts with text and pictures. Text we are in the production of the page is basically defined by the general use of the song body and 12px, with the standardization of the Code font style and so on the designation should be done using CSS style sheet, and now widely used, and so on tags are non-standard, will slowly be replaced by CSS, Now many large web sites, including the various portals such as non-standard issues or a wide range of almost every page will have, so the CSS style sheet is our optimization process should pay attention to check the problem (in fact, this problem should be in the page when the production of the solution).

Picture problems are mainly the size of the problem, where we put the image optimization in the code optimization part of the introduction and not another category, because the picture optimization and Code content optimization is the same purpose. The Web page generally applies two formats for pictures of JPEG and GIF, the application of these two kinds of pictures is not very good, jpeg for more color, the composition of more complex pictures (such as some photos, gradient colors, etc.), GIF for less color, the composition of relatively simple pictures ( such as the logo of the website, large color block composition of the picture and so on. GIF pictures especially note that when you export, select the number of colors that will also achieve a good reduction in the size of the effect. For some of the larger picture we can also cut it into a relatively small picture stitching this can also improve the download speed of the Web page.

Reduce the size of the Web page to improve download speed There is a simple way to use some of the Web page to lose weight of gadgets, we can go to download some of the tools they can make your Web page to reduce 20%~50% to achieve a multiplier effect. Table is the most important layout of the page, when the browser read the page code, you must read a complete table will be displayed, if a large table contains a lot of small table then the browser will read the whole large table to the entire content display. We are browsing some of the pages of the time will often appear in the page will be displayed, and finally can not wait to press the "Stop" button, the page is displayed at once, this is a small table outside the nesting of a large table, And the small table has been read is not finished reading the entire table browser will not be displayed, this will greatly slow down the page browsing speed. So we want to minimize the table level and try to avoid nesting small tables in the middle of large tables.

It should also be noted that when you use Dreamweaver to make a Web page often appear a lot of garbage code, pay attention to check the deletion of some unused code. Web page adaptability is the ability to adapt to different systems, different browsers, and different resolutions. To be aware of the resolution, should be minimal care to 800x600 users (resolution 800x600 display size 780x428, resolution 1024x768 display size 1007x600), so the page widest not more than 780, must not allow users to drag the page horizontally.

(2) directory structure optimization:

Now many sites are scattered all the pages in the same folder without classification, this can be done although it will be in the future maintenance and other work brought great trouble. I suggest that it should be a large folder, including the various channels of folders, Web page Pictures folder, Web content Pictures folder, and so on a separate category of folders, so that in the maintenance time can easily find the specific location of each page.

(3) For search engine optimization:

Search engine optimization is an optimization project that many people know, and a necessary step for complete optimization. "keywords" in the search engine this topic is a core word, almost all of the search engine optimization problems are around the "keyword" launched. There are a lot of people blindly pursuit in the Web page everywhere embodies the keyword, feel that this will be more easily searched by search engines, in fact, this does not necessarily fit. For example, the popular "Ghost Shadow", the method is to use the same color as the background of the page in the page hidden a lot of keywords, many people are still using this method, but as the search engine function more and more powerful this method has not so good, and even counterproductive. (This practice will be punished by search engines, have a special reporting system "keyword" embodiment to be reasonable, such as we can make a "site navigation" page, the site navigation page will vividly reflect the various keywords, this page not only user-friendly users will also be easier to be found by search engines to play a multiplier effect. With the search engine has a picture search function, the page inside the picture is also a good place to embody the keyword, in the page to add a picture after don't forget to give the picture a "name" (such as: <img src= "images.gif" width= "" height= "100" border=0 alt= "picture name" > The name of the picture can be a keyword. The domain name contains keywords is also very important, but not too much, generally one or two of the most important can be, if too much will affect the site in search engine rankings and inconvenient user memory. The name of the child page is the same, now many of the site's sub-page name is the keyword stack, in fact, this will reduce the occurrence of each keyword probability, the results of each keyword has been a discount or even ignored the opposite. In the name of the sub-page also has a lot of knowledge, several keywords constitute the name of the child page, but these few keywords with what connection? If you break keywords with delimiters then search engines do not think they are one word and when they are a word processing, but some of the separator search engine also do not recognize, such as "_ "and"-"in Google Underline" _ "is not accepted, so we suggest that you use"-"and Space (Space code:%20), generally all search engines will accept. Do not use Chinese to name the page, page name, picture name and so on should be in English letters (such as: "Home page. html" or "picture. gif" must be written "index.htm" "Image.gif" and so on).

Now many web pages although very good-looking but not practical, we take now very popular jump page to say it! Now many corporate websites are popular to do a jump page, or a dynamic flash or a beautiful picture, they think it is very beautiful especially to reflect the company's image, In fact they do not know that doing so affects search engines search your site. (Search engine can't find your real content page through Flash)!

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