Webmaster Thinking Record: Strong demand does not mean that the expansion of the smooth

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It is never too easy to describe a letter that is too low to go. As NetEase and telecommunications jointly recommended and built instant messaging software, the emergence of easy letter to let the once silent mobile platform pattern is expected to further development. From the on-line three days to accumulate 3 million users to see, easy letter does have its own extraordinary place. Grafting of mobile platforms and operators of the efforts of easy letter can be used in the shortest and most effective way to marketing, and this advantage does allow the real time pioneers to fly the envy. Of course, all this has been covered by more Internet information, so the lack of attention of the letter will be the next fly?

In fact, in essence, easy to believe and fly a letter is two different types of products, one is similar to the function of mobile phone message partition, just as a function of the complement, and the other is the face of a broader user platform, do the public platform, from the development of inclusive, easy to believe that the viability of the letter is much stronger. Plus the easy letter has three network general and the telecommunication user flow free, the stranger Easy Letter is free, the easy letter even if does not have the social support, relies on the acquaintance circle the contact also to be able to maintain certain share, only then this and the initial development goal is opposite.

What Ishin want to do is not just the so-called communications business, to the traditional operators to play the doorway, the letter is eager to the mobile internet era of large data, but from the current grasp of the situation, easy to believe that the user activity is very low, but also in the product features superimposed on the no bright spot, do to do is still a micro-letter of the old routine, But the letter to understand micro-letter back is Tencent this tree, the latter has a good operating experience of mobile phone QQ, coupled with more mature auxiliary system and channels, the same strategic micro-letter can do different results. On the contrary, it is necessary to construct the auxiliary resources channel in order to do well.

From functional categories, level two catalogs, to what data is used in micro-letters, there are many products around the micro-letter Escort therefore coupon webmaster thought that the letter to make a different score, it is necessary to have their own in the Internet resources system of three points, from social, offline business to pay, from data, platform to finance, Easy letter should give its own certain basis, standing on the shoulders of giants to achieve a better view. Moreover, NetEase has been committed to the Internet industry for many years, has a certain resources, so let their social more biased in favor of the presentation of information may not be a good start.

Face the gap and product weakness, although the industry for micro-letter sweeping sweep and shake a lot of opinions, user experience is not perfect, but can not deny that the user for this function or agree more. Moreover, social attention is the circle of acquaintances and the communication and communication of strangers, shake a shake to meet the social needs of most people, so in the design of products should be given full consideration.

It is clear that the concept of social networking is important for easy faith. Social is what, I think you will certainly say, social is in the circle of friends to share information and mood, this explanation suddenly makes sense, but for a large and independent communication products, the layout of the easy letter should be more inclined to friends in the circle of strangers relationship. Ding lei before also mentioned the MO of the transformation, said its performance at lbs Port is enough to make it easy to learn what experience, group development, data docking and active atmosphere of the mobilization are worth Ishin in later versions of the consideration, and easy to put down their so-called cost advantage, because in the current situation, Micro-letters and other communications products are not the trend of charges, but it is mentioned earlier, easy letter should use the operator to provide user resources on the line of strangers contact, let Ishin break social barriers, complete the entertainment and work life organic unity. And now most Internet companies are resisting micro-letter, and Ishin has the support of three major operators, once the use of their own voice technology, the effect must be great.

At present, easy to trust the user line gradually stable, market response also tends to calm, this time it is easy to perfect their own good opportunity to build product chain, tamping social function, the use of stranger relations to expand, repair the deviation of strangers, correct the market for social concepts, establish their own product characteristics, In turn, the online advantage is brought to the line to realize the development of O2O mode and other fields. In this process, the use of NetEase's own existing user groups and network resource relationships can make the development cost of Ishin lower. In short, strong demand does not mean that the expansion of the smooth, easy to believe if you want to do better, their own thinking must have.

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