Webmaster to find out: search for the person who is who in the search

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Who is the search person? Webmasters are aware of such a concept, we often say do the site to do SEO very confused, and quickly to the bottleneck, but in fact, "we live in the waste of resources", we really know who is in search, search for who? Marketing marketing, you don't even know what marketing is talking about, Seoseo, You do not even know how to do SEO to see who, let who through the SEO to find you, talk about SEO, but a tool, the reality is not so?

Whether we do marketing or SEO is fastidious is hit the target, and this hit is our market, our core users, the same market for the core marketing is the most targeted, for potential users, our conversion rate, will be interested in our products can not grasp, The same type of user needs to cultivate the time, for too long period of the plan we are very difficult to achieve the current profit, so do the promotion began to hit the core user group is very necessary.

Neglected places:

I believe that many site owners are not very concerned about it, I believe that many webmaster now will not stay here for more than 10 minutes time, or simply do not pay attention to this piece of data, because I have seen a lot of people do not use statistical data webmaster, but also is every day with tools to check the rankings, check the chain to check out the link does not statistical data, All you have to do is talk to the data! So this is every day thinking about how to row to the home page of the consequences, forget our core users, forget our food and clothing parents, to the end of their time, perhaps too late!

We all know the words "existence is the truth", such things are believed in a lot of statistics are there, why exist? If you think it's not practical enough, why does the statistical system have to do something like that? In addition, Baidu statistics in this kind of more detailed and rich, there are other statistical tools are not listed, but I believe that there are many people, but the attention of the few people. So how should this piece of data be analyzed?

The geographical nature of the user

We should attach great importance to the user's regional nature, we need to have a good understanding of the number of people who visit our site and the largest number of users in the first three cities, and whether we have done a better job of bidding for the region, or even logistics and other services, in the first three cities. In the marketing promotion whether has the pertinence, because sees our website in these three cities most people, then is very easy to produce the Word-of-mouth marketing, then does as the website Lord, as an operation promotion person you know how should open this market and the accurate marketing pattern.

The user experience of the website

Actually we see a few modules "network operators, browser, resolution, System, language", in this piece, we should be for a better user experience of the place, whether it is from the compatibility of the site or the corresponding use of the system, browser compatibility and so on to provide users with access to the site to provide the best visual services, In addition operators, I believe that many of the site owners may be telecommunications, may be netcom, there may be two lines, in addition to the other statistics in the Web Site Server testing function, test access to the site's response speed, this will also affect whether the user will continue to select our website or continue through our guide to a step-by-step transformation of the key , is this part of the data not important? We often say that the user experience, to do research, to collect user data to analyze, some people even statistical tools do not look, I really do not know what is the most efficient in the world.

Positioning of precision Marketing

When we are through the analysis and mastery of a series of data, we know the direction, define the user community of the site, then we will be based on this core market to find out who is searching for us? Who is searching our website? Usually based on the range of products used, we can easily locate our consumer groups, But most of the time it will be more general.

Male market or female market? is the female market the majority? What is the user's age level? user's access device to facilitate our communication? I believe that in the statistical tool you have to find the age of users, make a distinction between users, and so on.

According to this part of the user's inertial thinking to scrutinize the user's search habits and users of the products which link more attention, this time you go to promote your site will be difficult? Will your marketing plan still be so confusing? Will you have less money in your pocket?

Article author Chen Nian share, welcome reprint, original address: http://www.chennianseo.com/245.html