Webmaster vigilance: SEO optimization improper easily be search engine manslaughter

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Why some sites are ranked high, and some sites are not searched? SEO optimization, has become the webmaster Circle recognized kingly, so the sooer with the rise. SEO optimization is able to quickly improve the Web site in the industry to bring high return on the flow of traffic, and even bring high benefits for the enterprise. But have to say the fact that extremes, although SEO optimization is the site to success of the secret, but the optimization is not easy to fall right, serious errors even directly by the search engine manslaughter, resulting in futile efforts. So what are the factors that can easily cause the search engine to manslaughter? How to avoid being killed is the topic we are discussing today.

SEO optimization of the content of which is also the right to be killed because of these improper optimization caused, mainly include: content, internal and external links, servers, domain names, web design.

One: content duplication and relevance

Many webmaster at the beginning of the site because of the lack of resources to collect a lot of information to populate the site, so that its content rich, and then further development. But repeated content is often easily caused by the search engine index redundancy, even as a webmaster you are not prepared to do a garbage station, but the search engine has put you on the blacklist, which is also some of the new station why the delay was included in the reason. So for small and medium-sized construction site rather maintain the "ningquewulan" principle, also do not blindly fill the content of the site to create a friendly degree of decline to avoid the final death of the end. said the content of the high repeatability of the search engine can easily cause manslaughter, then what makes the correlation? The content of the website is inconsistent with the subject, similar to prattle. For example: "In a cosmetics website to send information about real estate." "This is also the search engine to judge a site excellent good or bad, or garbage station a standard, so avoid being the search engine manslaughter, webmaster in the selection of site content to do a good job of adjustment, choose the content of the site near the topic to publish, not only can improve the relevance of the site to make search engines After all, search engine index your site is intended for users to see.

Second: internal and external link factors

Internal links Here we refer to the problem of depth and dead chain. Although the link depth will not make the site by the search engine manslaughter, but the link too deep is always bad, do not want to spider lost should be linked to a clear hierarchy clearly, this is also a lot of webmaster advocated the view. As for the site internal links are likely to cause the search engine manslaughter factor is mainly "dead chain" caused by the existence of a dead chain is the search engine down the right, heavy may be blocked is also very possible, unless you are a high weight of the site can not care to be killed. Many webmaster easy to ignore this problem, think the most is to be down right, as for manslaughter is impossible. But sometimes in Webmaster website change template often easy to ignore some of the links, delete some pages, resulting in spiders can not climb the past page, so manslaughter is inevitable. And by the search engine blocked, the proportion of external links tend to be larger, the following further explanation:

1, the link is not stable. Link instability factors are generally more easily reflected in "selling links". Many webmasters in order to quickly increase the weight of the site so that the link to buy a high weight site, but after a period of time to find that there are better links to do, or feel here all sorts of inappropriate, so removed the link, change it chain. But I do not know search engine algorithm is very important to link stability, such practices are often defined as "cheating" so the cause of manslaughter is also produced.

2, buy black chain, a lot of Black hat SEO will use this technique, often put the link to some hidden place, although seemingly outside the chain increase. But in fact, the search engine in this area has a certain algorithm rules, froing easy to determine whether it belongs to the "black chain nature" so manslaughter will also produce, so sometimes often see some people sell black chain, webmaster should be cautious, don't spend money ruined station.

3, friendship links are blocked, the impact of the weight of the site important factors, you can say that every station need to exchange links to improve the site in the search engine weight. But if the friendship link chooses improperly, not only does not have the optimization function, but implicating. So webmaster in the choice of friendship links incomparable Multi-angle analysis of whether the station is down right, or blocked, and whether it may be down right. and investigate whether there is cheating on the site, whether the site is primarily original, or collection-oriented. and friendship link exchange should often check each other's collection and weight. Not a momentary negligence, destroyed the site instead of regret.

Third: Server factors

People are selfish, buy a server where to buy cheap. But in fact the invisible Web site has been doomed to failure is possible. If there are hundreds of virtual hosts on a single server, it is likely that some of these sites will be demoted or blocked. And IDC cannot delete the other party data, so the same IP server is bound to be blocked. Even some of the time, the choice of the wrong IDC service providers led to the IP is blocked by search engines, because more garbage platform. How do you make a successful website, have not done already doomed to fail. So webmaster Select Server to investigate thoughtful and meticulous, as far as possible to some large IDC service providers there to buy servers, although a little more expensive, but the quality is at least guaranteed.

Four: Improper domain name selection

Improper choice of domain name will cause search engine manslaughter, maybe? This is not alarmist, but an indisputable fact. Many times the webmaster in a hurry to choose the domain name but ignore these problems. For example: You registered a search engine blocked the domain name, after being abandoned. Then you have been killed even if you don't want to be a garbage station. Another aspect is the choice of domain names on the selection of some highly approximate keywords domain name will also be the search engine is considered the performance of the garbage station, for example: taobao.com,taobao1.com The latter is undoubtedly in the highly imitated.

Five: Improper web design

Use meta refresh tags, Java, Javas cript, and other techniques to automatically jump to another page when a visitor clicks on a link. In the search engine seems to be cheating, because some stationmaster will cheat the user to enter the page which the user does not want to enter. At the same time, some "hidden keyword, hidden text HYPERLINK" Behavior is also the search engine for cheating, the results are conceivable.

Binary Network original writing Source: www.dianhua400.org Summary: The establishment of the station is not easy because of a momentary negligence and greed to destroy the hard work of the site, the correct optimization seo will go farther and more stable.