Webmaster Voice: are ranked the trouble

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These 2 years, the author most of the time is doing Enterprise station optimization. Compared to other types of sites, such as electricity dealers, forums and portals, enterprises have fewer keywords, so its main performance assessment is also around a number of key words ranking. The tragedy of the bottom promotion personnel is here, the salary commission is linked with several words rank. Originally to explore the one-sided pursuit of ranking, and to promote the people and customers to bring trouble.

1, to find the most eager, k pour a large

A year ago, I do business station promotion, with some resources, such as the company a large number of customer sites to provide friends chain. Then called the editor to provide more than 30, for the main keyword optimization of the illustrated article. And then to A5, Chinaz and other webmaster portal submission. Most of the time, the competition is not particularly fierce keyword, will be within 2 months, to achieve a good ranking.

In the second half of last year, friends chain effect greatly discounted, if there is improper operation, Baidu Update, immediately punish even a large station. Every time I am in the customer site to make friends chain, especially the suspicion of excessive optimization, I always have to weigh, do so, Baidu will not give me the right to drop. Last year, in addition to the 6 July was k a few stops outside, overall is a steady for a year.

Learn last year's lesson, the author did not hesitate to leave the SEO company, came to this car lock factory traditional enterprises. There are also a number of previous private orders. I arrived at the company, immediately worried about the company's website. An enterprise station, incredibly with Ecshop made into a mall, make a mall, incredibly website home core products lock only two. The rest of the many crowded with other auto supplies. Such sites, whether from the user experience or from the optimization is not to pass. I know, even for the website revision, and then focus on promotion, such as the ranking up to at least 3 months time. But the car lock manufacturers of the main orders, mostly from the Internet, the company can not afford, the author also can't afford. Based on this reason, the author has enabled the company an old domain name.

Site structure and layout, the author as far as possible to the main Div, home page layout with "Navigation + product navigation + Product Picture List + Product List + product text" Such a combination. The external chain uses the classification +b2b to layout the long tail to do the related extensive outside chain, then uses the soft article to create the high quality outside chain. Article, the author spent one weeks to write more than 30 related original articles.

This optimization strategy, the author believes that should be a modest, cautious. In fact, the author is eager to rank, the first one weeks although refrained from what outside the chain, the basic to attract spiders, while increasing the frequency of original articles published, and strive to give the search engine a good impression. But 10 days later, the author slowly increased the strength of the chain, early, the site is very strong, Baidu a collection, most of the words are ranked, some of the words even before the top 50. But 2 months of a day, the site's home page suddenly down right, keyword ranking in 100 outside. To the present three months passed, this station has not recovered, the old station, inadvertently inserted Liu-shady, several keywords also slowly climbed to the home page.

2, Amoy passenger station, inadvertently inserted Willow Shady

In addition to the parking lock enterprises to do the promotion, the hands of a few private single, the author back and forth in the hands of a number of Amoy single page site. But these site traffic is not large, the snapshot is basically a few months ago, outside the chain basically no more than three digits. These Amoy a single page, the basic is to apply WP or dede overrun templates, I do not ask how much. Anyway, the domain name is not worth a few money, space with the company or customers, their own way to do, to make a packet of cigarettes enough money.

Because it is not like excessive pursuit of rankings, I also use spare time to get. Sometimes even one months are rare to update or send out the chain, and the website article is the author of a word to knock, outside the chain, the basic is to the company or customer hair outside the chain, occasionally by the way to do one or two.

However, is such a few sites, the author a few days earlier to open Ali mother to see, incredibly income increased, a look at the rankings, there are several words ranked in the home page, and there are dozens of visits per day. Compared to the author's efforts to optimize the car lock sites, these Amoy site spent less energy, the return is diametrically opposite. This has to arouse the author's reflection.

3, also ranked, the defeat also ranked

Enterprise station do long tail of thought, basically already out. The author has operated some enterprise station's bidding account, the long tail word brings the traffic to be very few. Enterprise Station is not a large portal or industry site, very likely hundreds of pages, and a lot of pages are not ranked basically. Second, the enterprise station within the page is more difficult to compete with business-to-business or industry sites, because these stations are inherently high weight, its party page more competitive advantage.

Long tail thought although a bit outdated, but some important accurate long tail word, promotion personnel still can't pass. such as the author site, although the index in 100 of the remote control car lock ranked home, but its flow and orders, far less than "Changsha parking lock", "Nanchang Parking Lock", "Wuhan Parking Lock" and other regional product words.

Enterprises do network Marketing, the value is the order, the site if there are orders, the first to have the flow, and a lot of promotional personnel to talk about the flow of the keyword ranked. Although the network on a variety of marketing practices, but through SEO or sem to bring the flow is still the most important choice, powerful such as Taobao also in the search engines to buy keywords. Small business, or small Network promotion department, it is difficult to have funds or energy to do other network marketing, such as the former was fired very fire integrated network marketing, micro-bo marketing and micro-credit marketing. Second, these marketing, the success rate is too low, input and return often can not be directly proportional. This causes the traditional enterprise relies on the search engine marketing excessively, the SEO relies on the search engine to bring the traffic excessively.

4, written in the last

Whether to do Baidu, or Taobao, the flow is always the most important. As a webmaster, in order to obtain traffic, the vast majority is dependent on the keyword ranking. Although the side also through the QQ group or other forms of marketing, and to bring a continuous flow of the site case, but many such cases can not be replicated.

Into the rankings, also ranked, the bottom of the webmaster, if their own stations, many times, concentrate on doing your content or Word-of-mouth, a lot of times than focus on ranking strong.

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