Webmaster Winter website to promote the ultimate skills

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After the actual promotion and reference to a lot of successful cases, the commercial website promotion skills are briefly summed up: Navigation Desk registration skills, manufacturing event skills, traditional ways to promote skills, web analytics skills, target e-mail promotional skills, discussion group BBS propaganda skills, website cooperation skills and network advertising skills.

I. Registration techniques for navigation stations

Like Yahoo, LYCOS, AltaVista, Sohu, search, yes are navigation stations, their web site functions similar to the numerous sites are categorized into a Web site, so that visitors to query

2. Search Directory Submission Tips

such as Yahoo, Sohu, such as the use of manual collection of Web sites to ensure the quality of the site, in the classification of the query to obtain more information relevance than the search engine site (by Spider automatic Search) stronger. This is the main reason why Yahoo and Sohu have become the most frequent visitors in English and Chinese. Because the search directory site contains a relatively large number of human factors, so when submitting a website to pay attention to the rules. If Yahoo requires registration site description does not exceed 25 words.

Two. Target Email communication skills

E-mail is powerful in the virtual world, and the key is to see if you use it cleverly. e-mail website propaganda is a bit like the traditional way of direct marketing. Do not believe that 20 yuan to buy 60,000 email lies, because there may be four-fifths of the address is inaccurate, the remaining one-fifth may not have your potential customers.

Three. Discussion group BBS propaganda skill

BBS propaganda The most successful case may be last year's Hang Seng computer events, we do not ask what is the wrong, but understand the damage of the BBS. A discussion group is one in which people who participate in discussions communicate online via email. Managers have the right to retain and delete any content. Participants can participate in discussions with different identities to get people interested and affected by your topic. If you send a summary of discussion topics to all the people involved in the discussion every day, more people will be involved in your discussion. When you have a certain customer base or potential customer base, you can set up a discussion group between them.

1. Discussion group using skills:

Select a discussion group: first categorize your site, if it's about medicine, go to a health discussion group, and if it's about traveling, go to a travel discussion group. After you find the appropriate topic, you can see what the hot topics are all about. Enter a virtual role: When you enter a discussion group, you should try to avoid the hype. You can participate in a discussion using a virtual identity, and then provide advice or answers in another virtual identity. This kind of question and answer method may arouse the enthusiastic response. Build trust: Be as pragmatic as possible when discussing a problem, not to be pompous, so that people can have a trust in your site.

2. Success Stories:

Four-pass Cubic BBS operation is very successful, from the initial software download forum to the game Forum, Sports Forum, and many other forums, the rise of the BBS by the 97 Dark Horse, but also become the predecessor of the Sina Network and the original.

Four. Website cooperation skill

We will be a number of independent commercial sites to the stars, you are willing to do the horizon of a Lone Star, or in the stars dazzling eye-catching, this is the meaning of cooperation with other sites. Now the popular link is the simplest form of cooperation, what better cooperation skills?

1. Section content cooperation

2. Brand site borrowing power

3. Multi-type Company interconnection

Five. Network Advertising skills

The most common expressions of online advertising are graphic ads, such as banner ads at the top of each portal's home page.

Six. Manufacturing Event Skills

1. Prize competition

2. Online survey

3. Special Events

Seven. Traditional ways to promote skills

1. Company Print: Company letterhead, business cards, gift packaging must be printed on the name of the website. Let customers remember your name and position while also seeing and remembering your Web site.

2. Newspapers: Newspapers are the best way to use traditional means of disseminating web sites. "World Ring Net" site to use it newspaper publicity, so that a large number of readers know the Chinese inventory of goods to adjust the site.

3. Outdoor: Many people know that dial 263 can surf the internet, and then know 263 is the capital Public Information Network

4. TV: CCTV, Phoenix TV in the back of the show on the screen to hit the name of the URL.

5. Oral communication: Do not underestimate the ability to communicate verbally, a good web site can be advertised through colleagues, friends and family.

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