Webmaster you know how to choose keywords?

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Keyword is to do SEO optimization will talk about the content, because it is the source of search engine traffic is the key, and in the choice of key words is quite responsible, you need to consider a number of factors, you should not only consider the relevance of keywords and site content, how to combine keywords between the arrangement, whether the search tools Also consider the choice of the use of competitive keywords, or to avoid competitive too strong keywords, these need to withstand the heart to pay some effort.

In addition, when choosing keywords, you must consider the following factors:

1, the site's target users whether to use this keyword search

Many webmasters are sometimes very excited to say that my XX keyword row first, and then, a look at this keyword n long no use, also no one search, even if you do the first, it is also a waste word, do keyword is to search engine rankings, no one search keywords, what to use? A keyword that no one searches for is even more meaningless.

2, keyword competition is too intense

Although there is SEO optimization this dongdong, however, not all keywords are suitable to do SEO optimization, if the keyword is very competitive, no matter how hard you will not have a good ranking, then, this time, we need to consider the long tail keyword, the site keyword limit to narrow the scope, To reduce the degree of competition, through the long tail of the keyword can also get good traffic.

3, do not do and site-related keywords

Many of the webmaster, like to use the edge of this kind of keyword to do optimization, some time ago very fire "Fengjiao xx photo", a lot of sites are doing this keyword, although, this can give your site a certain amount of traffic, but, if these and the content of the site is irrelevant, that is immoral, also meaningless, Selected keywords must be related to their own products or services, invalid keywords for visitors is a misleading, and will not bring effective access.

4, keyword selection should be reasonable distribution

After you know the selection of the keyword, then, the rational distribution is particularly important, the distribution of key words is also very important, which is directly related to the source of keyword flow, and the density of keywords is very important, too many dense keywords will cause the search engine aversion, too little keyword will cause the effect is not obvious, If necessary, you can use the keyword density of the check tool keywords.zzbaike.com, so as to avoid the problem of too much keyword density.

Keyword selection, to be based on the content of the site to sell, sometimes, analysis of the competitor's website, to see what they are using the keyword, analysis, can play a multiplier effect, for business-class sites, in a sense, SEO optimization is the business, the site's products together, And for non-commercial sites, our focus is to select the key words, ranking to do.

Original article: Reprinted from Stationmaster Laboratory (www.fixbar.com) stationmaster Exchange Group: 63585373