Website 2 year Year-End summary: More thinking, more actual combat, many different

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The network world is numerous and complex, the website variety is also various, besides I do the novel station, the side has many friends all involves Taobao guest, buys, returns the net, the information station, the talented person recruitment network, the portal station and so on dozens of categories. We often communicate together, also let oneself learn and accumulated a number of mutual through the construction of the station experience. However, he is a university just graduated two years of time rookie, today to share something in the eyes of some experts may be very superficial, but are my own summary analysis, I hope that we support more praise.

In terms of website optimization

The content of the novel station is massive, the management is very arduous, and the optimization is more difficult, there are three problems at present.

First, it is difficult to continuously obtain high-quality and original content supplement in the early stage of the small novel station. Even if you are a literary lover and creator, you are not likely to be in a short period of time to write so many novels, in addition also may not have so many friends to buy, so in the prophase resources and channels are not perfect, The content of the novel station update is a problem, at least I have a headache for six months.

Second, my first site is to use the form of templates to build up, and many friends around are also doing so, the advantages of doing so is simple, convenient, fast, once a site has been done, then you can quickly replicate in a short period of time to achieve profitability. For the construction of small white, this method is very easy to accept. Only now do so many friends, for the increasingly quality of the Internet, this road can not go on for a long time.

Third, the personal feeling now the novel site outside the chain construction more and more arduous, Baidu and other search engine for the novel station's popularity is getting lower, and some sites will restrict us to leave the link of the novel on its website, not only so, because the industry has many friends to buy black chain, Lead to Baidu some time ago for the novel station audit efforts to increase and so on a series of phenomena show that the novel station optimization is a headache.

So how to solve it?

Own operation several times, and from the search optimization angle analysis, the feeling solves the novel station content the behavior may be three points, the first can collect some relatively unpopular site's novel, they often collects is not very good, may take over as the content supplement, However, this practice is only limited to the owners themselves do not have time to find new content of the helpless, second, we all know now is very popular, so webmaster can go to pig and other sites spend a few white yuan to buy a few novels, used for serialization, and then there is to the big Banyan to find a few more famous writers, It is an ideal model for us to have a mutually beneficial cooperation through profit sharing.

As for the previous reference to the construction of the chain, personal feeling and spend dozens of yuan to do the library, some unrelated sites, but also spend hundreds of yuan to do several high-quality news source soft and peer exchange between friends, chain building can not rely on the quantity alone, but also rely on quality, so that not only can bring the corresponding weight, and can attract the same type of traffic, The effect is good. Secondly, we should pay attention to the internal chain construction inside the website, within the chain for the novel station is crucial, in addition to each chapter of the novel to do within the chain, but also to the same theme of the novel to do within the chain, one can be our website for systematic induction, to avoid flow outflow, and secondly also to enhance the friendliness of spiders.

Now I no longer agree with friends around the time to do a novel station using a template, because homogenization for the site, especially the new station blow is still very large, so before their own to learn some Web site software or directly spend hundreds of yuan to buy a website than download ready-made template to build a site much better, And the novel template function can not meet their needs, they want to price the reader Exchange plate is very first, so how can I suggest that we learn more under the technology to build the site, for the future control is also better.

The profit problem of the novel station

On how to make money and achieve long-term development, it is estimated that many friends are most concerned about the problem. Care about this is understandable, after all, money is the power of sustainable development of the site. But when it comes to the profit of the novel, perhaps most of the friends mentioned more is the member value-added cost, download payment, advertising clicks and several traditional models. For advertising clicks and advertising rental, these are novel stations to achieve a certain scale to adopt the model, and can not be used too much, otherwise it will seriously affect the site's user experience, so it is important to seek a new profit model. My main profit model now is divided into two types, the first has already mentioned the double index of content and profit by dividing the interests of the writer, I am mainly responsible for the operation and publicity, the other side to produce High-quality manuscript, the second is to use the current app and mobile Internet, to do a similar to lazy Shuwang software applications, Stationmaster hires person to make novel MP3, record some good books MP3, even burn a disc. Then in our own website to start sales, this method has begun on their own website, the early results can be, the key is to reasonable operation and marketing, so that users begin to accept such a new reading behavior, more important is to find the prospective audience.

Summed up some, may not be very profound, but it is indeed the past two years to feel some things, although the network world is more unreal, can not see touch, but once the intention to do the website, the intention to communicate with users, personal feeling webmaster This industry is very promising, I hope we better go on.

Finally leave a link: Gaoxia novel net http://www.gaocao.com, reprint please indicate my website source, thank everybody.