Website Analysis 7 points Summary

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The following makes our company's website analysis

First, the content of the site's high quality: most of the content on the site are copied from the other site directly above, there is no new idea, but also updated the uneven, much more, less, the user experience is relatively poor. Because the second half of the 360 search engine may be Baidu feel the pressure, so Baidu in the second half of a few big updates, for the content collection, the original degree is not high, the user experience than the poor station for K station or is down right, so a large number of stationmaster fell.

Second, the site's links: After work I checked the main site of friendship links, although we have a lot of links, but many sites have been down the right or snapshots do not update the link is not healthy, there is friendship link site links unhealthy link is not healthy cause our site is compromised situation, There are some links and our education and training industry is irrelevant, for the above links are deleted.

Third, the site's internal chain: The total nature of the site's internal chain is self-evident, not only conducive to spiders better crawling, but also very effective to improve the PV screen, the appropriate chain will be very good to improve the user experience. But between our website basically does not have any website the inside chain constructs, the content page's inside chain basically is does not have. The site has been running for more than 2 years, updated a lot of content pages, when the content page within the chain is very small.

Four, some other small problems: 1, the title of the site is not too reasonable, the use of the separator is not reasonable, the title and description does not reflect the site's keywords, describing the emergence of the first such as Baidu very objectionable words. 2, the site of the bottom of the wind keyword piling too obvious. All links point to the homepage of the website. 3, some academic teachers in the update often only updated a few words, or update the title is the same, resulting in a large number of similar pages. 4, update some teachers like to stack keywords, and often update some and our industry-related content, may cause the content of the site's poor quality. 5, the weight of a page is limited, is the top down, to the left to the right to reduce, but what we update every day is basically at the bottom of the page, the weight is relatively low, and the first half of the main page is rarely updated, thus affecting rankings (the established fact, can not be changed). 6, the last time to see the site's source code found that our site's content page does not have keywords and description of the label, which has a certain impact on the ranking of a page. Although in the template added keyword and description tag, but call out to find the description label can not be changed, keyword tag is also a pile of suspicion, is very tangled. 7, our other campus links, through the link tool can be found in many of our school sites are resolved to the same IP address above, so Baidu may think we are a station group.

The picture question: Now is a reading picture is the time, the picture's total sex is self-evident, the picture often has the better user experience. An illustrated article is often better ranked than the article without pictures, and Baidu has its own picture database, 8630.html "> Sometimes through the chart search page may bring customers for us." But our teacher doesn't like to add pictures in newer articles, there is even if the picture is not added to the picture label, picture title (ALT) is as a site picture can not open to the user hint of the picture content, the second is the spider does not recognize the picture, spiders only through the ALT tag to know what this picture shows, The third is the image tag is to increase the site keyword density is the best place, in the ALT description to add the appropriate keyword to the plane has very great benefits.

Six, the quality of the chain: our site outside the chain is mostly based on the enrollment of the teacher post established, so we are most of the chain on a single connection word, and most of the outside chain are pointing to the home page of our site, anchor text outside the chain number of small, even if some do anchor text outside the chain, but the anchor is not our site keyword , the ranking of the key words also has a certain impact, as well as the enrollment of the teacher posted basically is the enrollment brochure, and basically the daily hair is that several forums, the relevance is not high, there is a relatively low weight.

Vii. Web server instability: Some time ago, often found that the site can not hit, this will not only affect the user experience, when the spider to crawl site when the site is not open, the impact on spiders is very large, but we have to change the network of the server, and half a month to complete, I hope that after the situation will improve.

Above by the Nanjing State Education Sharing (www.025syedu.com)