Website analysis: Pinterest Eye Movement Research

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According to Mashable, Eyetrackshop, a company that provides eye movement research, recently used a camera to track the user's eye movement at a 10-second interval, a total of 600 users looking at the Pinterest page The survey found that when users browsed Pinterest, their eye movement was different from other social networking sites.

Pinterest Home Hot Map

* Red is the most eye-catching position on the hotspot map, and the graph on the right shows the results of the participants ' findings.

Pinterest Homepage Eye Movement Browsing Order and statistics

Beauty Department brand page hotspot map

Beauty Department's eye movement browsing sequence and statistics

Here are some interesting discoveries on Pinterest:

The top and middle of the page have the highest degree of concern: from the hotspot map we can clearly see that the top and middle of the picture to get the highest degree of attention. Users open the first eye of the page, the first concern is the most middle of the picture.

Face images are more appealing than other images: this is the same as most other social networks, where viewers are more concerned about their faces than other types of pictures.

First look at the picture and then look at the information: on Facebook, the user's photos and personal information is the focus of the viewer's area, while on the Pinterest, users have little attention to information, most of the time browsing the picture. Developers need to be aware of this.

Brand page and Classification page is as popular as: Brand page is a business according to their own brand set up independent classification page, used to display the products of their own brand image. Survey found that users of this type of page acceptance is very high, which means that businesses can use Pinterest picture stream to help users better find their favorite products, this is Pinterest platform a good profit development direction.

Users will prefer this brand after browsing the brand: The survey found that users ' preference for the brand will increase after browsing the brand page and increase the purchase rate. This is believed that Taobao businessmen have been aware of a long time ago, many excellent businesses use a large number of high cost pictures, and high-quality pictures, indeed can increase the consumer's desire to buy. (Guo)