Website auction promotion Not so simple to learn to analyze and discover

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For many web site operations, Baidu bid promotion has become an indispensable means of marketing promotion. The following is a Baidu, Google and Soso auction promotion of an IDC website for example.

From the above figure (Third party statistics) can understand that the site from the search engine to obtain traffic, by Baidu to obtain the flow of nearly 80%, and then Tencent, Google are less than 10%, this shows that doing a good job of Baidu ads is particularly significant. However, Baidu advertising is just blindly vote to keep the keyword ranking so simple? In fact, as long as the intention to understand, you will find some of the data Baidu ads can help us answer some questions, and to a certain extent also can be a guide to the operation of the site. The following leaflet from Baidu ads three aspects of analysis.

User access Retrieval time period

Keyword bid determines the ranking of keywords, different rankings produce different effects. But if the fierce competition caused the click Price too high, so even if the first can get the highest clicks, the budget will be quickly consumed, it will depart from the original original intention and evolved into a strong blood spell. So what if we have the highest effect at the lowest price? From the previous week and one-day Baidu search show number of maps can be found, the site's user groups through Baidu search site access time is mainly concentrated in Monday to Friday from 10 o'clock in the morning to 12, 16 o'clock in the afternoon to 18 o ' clock and 23 o ' clock at night. So we should stagger the peak period, in the peak period to bid as long as the top five of the ranking is enough, and in off-peak hours, the competition is no longer fierce, we should be the first to hold in hand, so that time to the lowest cost to achieve the highest efficiency.

Cell Access Traffic Distribution

Through the flow of each unit and the number of visitors distribution map We analyze the user's focus is mainly in the overseas IDC Agent and server rental two large units. Then in the operation of the website, we should focus on upgrading the content of these two units and enhance the content of the frequency of updates, do a good job in the station optimization.

Search keywords

There are usually two kinds of mentality in advertising, one is through keyword filtering, to obtain a high degree of business relevance of the active search; one is through a wide range of keyword matching, access to more unsolicited search, the latter with great opportunities or speculative. However, through statistics can be users click the highest five keywords, so that the approximate user focus on what, thus digging more long tail keyword, get more high business relevance of the search, rather than opportunistic, it is only a burning money behavior.

The last leaflet want to say is, not only Baidu advertising so, the site's background data is also so, as long as good to analysis, good to find, can always find a lot of things you do not know. So that a simple thing to do well, it is not easy! The above content by the Internet pioneer http://www.idcicp.com/Leaflet Original, reproduced please indicate the source, thank you.