Website Authority Promotion 11 Point SEO detail optimization

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Everyone site authority is also a search engine ranking of the main reference factors, the authority of the site or Web pages can be more popular search engines, but the authority of the site to rely on high-quality content or high authority of the site links to gradually upgrade, high credibility of the content plus authoritative high external links, Can effectively enhance the authority of the website. But it takes a long time to accumulate, search engine is not in a hurry to give a site very high authority, basically will use a long time to test the quality of a site to meet the authority of the requirements, I will list 11 points to enhance the site authority of the small details, such as better to add please leave a message.

1. Whether the homepage of the website clearly indicates the institution or individual of the station and is authentic and effective;

2. Whether the website clearly identifies the copyright owner of the content, such as the mark on the homepage;

3. Whether the website clearly marked the responsibility of the site or managers;

4. Whether there is a more authoritative link to the upper management body, such as an institute under a university, if a link to its upper management body is set up, in fact, in the subconscious of the user, the authority of the upper management body has been inherited to the institute's website. If some sites are often in the main page of the top management organization set up a link, even in the site every page is set up to the top management Agency website links;

5. Whether the website clearly shows the contact telephone, Email, fax and the real address of the website. This site checkdomain.com is a professional provider of information Inquiry service providers, as long as the user input a Web site URL, if the site's background information has been checkdomain.com included in the index library, then users can immediately retrieve the address of a website, telephone, Establish the time of the website and so on more detailed background information;

6. Whether the website clearly reflects its identity in the real world. The authority in the real world can be transplanted to the network, some websites attract a lot of links, precisely because of its reputation in the real world role, even if the owner of the site lack of real life reputation, but the real reality of the identity of society, will enhance the credibility of the site;

7. Information on the editorial board (editorial Board) is available on the website. Although the site lacks the process of peer review, but some professional website added this link, set up a special editorial office, the content on the site to a certain degree of control. In the influential position set up the editorial Office, published editorial Board and explained the quality control process of the website, this will undoubtedly enhance the credibility and authority of the website, especially when the editor is an authoritative scholar of a subject, virtually improve the authority of the website. In addition, some sites also show some quality control activities and rewards and punishments system, such as the discovery of the site has wrong information, give rewards; the website rewards authors who provide high-quality literature. Some of the site community is also through a variety of incentive policies to promote netizens to provide high-quality information to the community, such as the site Lilac Garden to take is this strategy; If the user is only a community traveler, then you can only see some of the most basic information; If you want to see some high-quality articles, you must have some points, And this integration comes from your contribution to the site. If you have contributed a good article, the webmaster will give you a certain amount of points. Such a site indicates that there is a demand for quality, in the user has a higher authority;

8. Whether there is a description of the protection of Intellectual property on the website, whether there are relevant qualifications. If some of the site published works with the author signed an agreement, or on the site to contact the author to pay the reprint fee, and some published information content of the right to use the relevant documents. Usually a Web site that focuses on IPR protection will be more standardized and reliable;

9. Is there any apparent or potential positive evaluation of the site on the website? Some evaluation agencies regularly or irregularly on the site to evaluate, ranking, and some media on the site of the positive evaluation and introduction, and some professional website has a large number of professional website positive evaluation and introduction. Sometimes the site will be the evaluation of their own site feedback to the site, which reflects the authority of the site;

10. Is there a privacy Statement (Privacy Policy) on the website? A number of very standardized sites to provide users with explicit privacy protection policies and instructions; Some websites before users use the site, in the eye-catching position pop-up prompt box, display the website to the user's registration information of the confidentiality of the commitment, or prompted the site to use cookies and other collection of users to retrieve information software;

11. Is the website builder an academic research institution, a government agency, a university, or a business organization or an individual? From the site's domain name can identify the identity of the site builders. The websites of academic institutions and universities are usually more authoritative, while those of commercial organizations or personal websites take a more cautious attitude. Academic Search engine Scirus in its ranking algorithm, give the domain name Edu Web page with a larger weight value;

Finally hope that users can according to the above several appropriate to jump the whole site to achieve the effect of optimization, this article originates from the whole network http://2.tianxiafx.com webmaster: Zhaojin. If you need to reprint please indicate the source, at the same time welcome you to visit Zhaojin SEO Blog and give comments and suggestions.