Website Brand Building: Accurate positioning of users is more important than quantity

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First, for example, what are the two most important software that we use to surf the Internet at ordinary times? One is a browser, there is no browser, you can not browse the Web is almost nothing to do. Another should be IM instant messaging software. Internet and other people communicate all rely on chat software. Can say, do not have these two things, your computer estimates also can only play a stand-alone game, see from the CD-ROM disk copy over the movie drama. Just like the water and electricity you need in your life. Instant messaging software has changed the traditional way of communication, incorporating into all aspects of your work, study, entertainment and life. As an instant messenger of the two-level monopoly, MSN and QQ, one is the originator of instant messaging, one is from behind in China occupies an absolute market leader. The status of the two is quite different, although MSN in the foreign market monopoly still, but in China, although the brand rang, but the number of users has never been a qualitative leap. Anti-view QQ, more entertainment than MSN, more open and free posture, firmly grasped the hearts of Chinese netizens, with hundreds of millions of users, almost a QQ number of people believe that the Internet industry is also unprecedented, after no one. QQ and MSN Walk two different brand building road, MSN in the number of users can not compete with QQ, but still maintain a certain number of stable user groups This is worth thinking about the truth.

It can be said that, compared to qq,msn a lot of problems, the problem has been dropped, before the two submarine cable failure event also brought a lot of negative impact on MSN. Entertainment is not strong, single function is not flexible, version upgrade is too cumbersome to upgrade after the function has no substantial improvement and innovation. These are the problems that MSN need to face, compare, QQ do better than it, even like business Qualcomm, Sina UC, these second-line instant messenger software is better than MSN do. But MSN does not move QQ status, but there are still a group of loyal fans do not compete with other instant messaging software lag behind. Why is that? should be related to MSN brand Marketing and positioning, MSN did not take the civilian route, but the user positioning in high-end business people and white-collar, can be said to walk is "petty bourgeoisie" sentiment, rely on brand appeal to engage in the characteristics of user groups Monopoly, MSN in China can be said to pursue not the highest brand awareness and the largest number of user groups, the pursuit of the most effective user groups, the target audience to show a consistent brand temperament, so that users will use MSN as a specific group of network life signs, thus creating a long-term user loyalty. Thus, regardless of the MSN Oolong Incident frequency, internet users are gradually low recognition, MSN positioning that part of the user base is still very stable.

From the MSN case can also be seen, the construction of the website brand is equally important. Webmaster Network admin5.com triumphantly believe that today's Internet is a market-leading segment of the Internet, the big industry has gradually saturated competition, market segments are more and more attention. Compared with the past, the grassroots webmaster opportunities more focused on the market segments, in the market segments to seize the user's needs is very important. The precise positioning of users is the key to grasp the market segments, do not seek the huge number of users, only the precise positioning of user groups, grasping the needs of users, the user's loyalty control in their own hands. Like Starbucks, he positioned is white-collar petty bourgeoisie, high-end customers, although not a large number of user base, but Starbucks to do is the brand, is a monopoly, will be in the high-end user control in their own hands, others want to enter is difficult. Webmaster is also so, whether you do is the industry station or local station, must be the most accurate user positioning, you seize the high-end users, you can through high-quality service products to earn a high price to compensate for the number of users of the defect, if you catch the low-end users, you can use a practical low-cost services and products to catch a large number of users, Make up for the shortfall caused by low profits. In short, the user accurate positioning than the number of more important, at the same time, brand-building while doing a good job of the content of the site, good service and products, both inside and outside the union.