Website Brand Marketing needs characteristics

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Traditional enterprises do propaganda, often more traditional, put themselves in a very high altitude, and the Internet relatively flexible many, often see all kinds of active CEOs, simply said, netizens do not pretend to be forced, like real. More typical, for example, Ma Yun, has no doubt as a symbol of Alibaba, Sohu Zhang, Zhang Mei excellent products Chen Au, micro-blog on the emergence of the N-many CEOs of the war, have a personal influence to bring corporate brand.

In our marketing activities, more personal color, will make your marketing campaign more successful, at least give people the feeling is flesh and blood of the living, not the cliché of the essay.

It is easier to promote yourself than to promote the site, you can use the point of view to let the site's target users know that you are the founder of a website, thereby creating interest in your site, this simple let them know that your site is much easier.

How to make personal color marketing?

First of all, to make sure that you do is your interest or expertise, you are good at this area, if you say, your site is a collection of sites, your own collection is not Greek, so, personal color marketing will appear to be difficult. If you're a super collector and you're very good at it, share and share what collectors need. They will naturally be interested in you to know the site you are starting.

Secondly, you have your own style, the founder's style can give users more image, more specific, more vivid feeling, such as the Shire of venture capital, is an old urchin, at the same time very happy to do the public good, thus in Weibo has a large number of fans, then he's a lot of the fine subdocument is also liked, in reading the Barbarian Digest, Mind will also emerge this humorous old urchin Shire image, optimistic, happy public welfare undertakings.

The last is to participate more and participate in some industry parties, industry activities, your website ads want to go in these party activities, but to pay advertising sponsorship fees, but you go to participate, not only will not charge, and will be very welcome to your arrival, your influence, not only charge, but also receive courtesy, become a guest, So as to better personal influence to the site to bring users.

This is no way to win the marketing method of recruit, is the most effective way of marketing, webmasters are often deliberately pursued search engine rankings and so on to the flow of fast way, but in fact, the search engine traffic is not very high viscosity, there will be few repeat customers, and because a careless, search engine may even seal off your website traffic, A simple visitor, not a user, will make the site more difficult for future operations and profit patterns. Article first A5, reproduced please indicate Kung fu tea http://www.zuipin.cn/chaju.html, respect for copyright!