Website Breakout Example Analysis: How to highlight the characteristics of the site?

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How to break out of tens of thousands of websites? The key is how site-building people highlight the unique ideas of your site and the unique needs of your site. So: characteristics, is the key to the survival of the site!

How to do a little red in the green cluster, so that your site needs users can accurately find you, how to do a truly unique site? These may be helpful.

One, the website name must have the characteristic, or the righteous righteousness is great, or vulgar parody.

The site name is part of the site design and is a key element. The name level can be accepted, if can embody a certain connotation, give the viewer more visual impact and space imagination, it is top grade. For example: Disillusioned Microphone, podcast treasure, Niche software, in the embodiment of the theme of the site at the same time, can point out the characteristics of the place.

It is best to use the Chinese name, do not use English or English mixed-type name. In addition, the site name of the word should be controlled in six words (preferably four words) within, four words can also use idioms. There is also a benefit of fewer words, suitable for the layout of links to other sites.

Second, the site theme to small and fine: positioning to small, content to fine.

If you want to make a comprehensive site, all you think wonderful things on top, then often counterproductive, giving people the feeling is no theme, no characteristics, everything, but everything is very superficial, because you can not have so much energy to maintain it. Look at those excellent sites, we will find that talk about how to build a site, in fact, to keep the site new and fast. The subject matter is best your own good or favorite content, no enthusiasm, it is difficult to design a good site.

The "disillusioned microphone," http://www.kenwong.cn, is a powerful site for Google fans, which records Google's latest developments around the world in the form of blogs, as well as the various Google gossip that fans have sorted out by looking for clues. Even Google has noticed the site, inviting the creators of the site to disillusion writing a series of tips to help beginners get started. can give their favorite things to pay the time and energy is happy, disillusioned every day to deal with more than 600 RSS news sources, reply to a large number of netizens message and email, supporting him to adhere to, should be free, sharing, user-friendly Google Spirit!

Third, the subject matter not too excessive or the goal is too high.

"Too much" refers to all the subjects that are visible everywhere, such as software downloads, free information. "Goal too high" refers to the subject has been very good, well-known sites, you have to surpass it is very difficult. So characteristics of the site do not blindly follow other websites, do their own characteristics of the site can attract the most unique group of people.

For example, the real shoe door http://sneakers.blogbus.com, the first screen of this blog is the content index, the author of the log according to different classification method for many times reorganization. In short, the real shoe door introduced sports shoes, mainly the world-class brand sports shoes in the past and this life. There are 50 classic shoe lists, news gossip about sneakers, and photos and stories of your own sneakers.

The author describes himself in this article: "I know that I am 28 years old wearing Converse sneakers around, will be a lot of people think 2." But I decided not to care. I have a glorious reason: I will! "

Four, let the user play up.

What do Internet users do online today? Before answering this question, we can do a small survey, ask QQ online friends are doing, I believe that in addition to some of the people who work, most people will tell you boring, surfing the internet to find music. In other words, China's Internet users, the Internet is mainly entertainment, the white is "play."

Based on this, no matter what type of website, try to "play" on the wrong. The simplest example, most community forums, now have to add some Web game applications, many of the altar friends in the Internet to see the post, playing a game of those web games, is also very interesting.

For example, my previous site, primarily to collect articles mainly, but also some altar friends hair articles, mainly to see the activities of the site, activities, the number of posts can be increased, activities, the altar friend's enthusiasm to reduce a lot. For the altar friend interaction, enthusiasm is not high, I try to let them "play" up, see now the web game and small game is very fire, A few months ago added a bubble play union.popwan.com, built a web game channel, the result formed a very good interactive cycle, altar friends to play the game, and back to the forum to discuss the content of the game, share the game experience, and gradually formed a few of the circle, and now basically do not need me to worry about the forum's active degree, in addition, never thought of is still can extract some of the tour The play is divided, although this is not what I value most, but it is better than nothing.

In fact, the above four are also some basic table, the most fundamental one is the in-depth study of user needs, no matter what kind of web site or products, only real for users to solve the actual needs, will be welcomed by users and love. The so-called characteristics are basically based on the needs of users.