Website cheats due to improper content optimization

Absrtact: Website content optimization has always been a concern of webmaster, especially the content of how to optimize the best, what kind of content most suitable for their own website, website content How to do to meet the Baidu optimization, these problems are webmaster want to know

Website content optimization has always been a concern of webmaster, in particular, the content of how to optimize is the best, what kind of content is the most suitable for their website, the content of the site to be able to meet the Baidu optimization, these problems are webmaster want to know, and the site's content optimization methods if the operation inadvertently will directly affect the site. At present, most of the site due to the incorrect content optimization of the site caused by a reduction in the amount of no rankings within the page or even the site is K, which is a great pain for webmasters, the most obvious is business-to-business, classified information network, medical websites, small and medium-sized enterprises, such as websites, these sites are due to improper content optimization caused by cheating.

All say the content is good to do optimization, but the optimization is not so simple, from the current site, too much content of the site has been a problem, coupled with a long period of accumulation of cheating, serious directly caused by a sharp drop in volume, the site was K, which is undoubtedly a blow to the webmaster. As far as I know, a lot of stationmaster do not know their website appears this kind of phenomenon is cause, so also can not solve the problem, in fact, is the content of the problem, in order to let the majority of the webmaster can predict and timely correct cheating way, The following author and webmaster share a business-to-business website cheating cases and correction suggestions.

Let's start with the case of content cheating.

First: Content optimization title cheat

The cheating in the content title is actually the most common phenomenon, many of the content of business-to-business Web sites have such a problem, the user sent the title of the supply of keywords on the keyword piling up, many users like to target keywords, long tail keywords on the title, in fact, users are also want to quickly make effect, After all, the title in the optimization is the most important, but it is because of this is the keyword seriously piling up the phenomenon. Therefore, this is the first suspicion of cheating.

Figure 1:

Figure 2:

Figure 1 is the title, the label of the description, and Figure 2 is the position navigation and the body caption. From the code can see the title "The price of burdock tea, the price of burdock tea, which is cheap, the price of burdock tea," and the same keyword tags, so not only the title of the title appears piling up, keyword tags also appear piling up, estimated this supplier directly to the title as a keyword together placed. Figure 2 is displayed on the page. If you set a good title, position navigation and the text will show a, so the combination will appear "burdock tea price" keyword piling up, so not only to the user caused a bad experience, search engines are more disgusted.

These two pictures are the title of the keyword on the stack, so business-to-business webmaster to pay attention to.

Second: Soft text content optimization appears cheating

For the soft content of the optimization, in fact, webmaster are also aware that the content is the most users want to find information, good and bad content for the user experience is also very important, but there are often some webmaster do not do the optimization of content. Common: content is not in line with the title, content appeared keyword piling up, I want to say, these are not users want to find, and many suppliers like to do so, serious damage to the user experience, for search engines are more tired of this type of soft content, so it is also a severe crackdown on this kind of cheating phenomenon. The author intercepted a few cheat pictures, as follows.

Figure 1:

Figure 2:

Figure 3:

Figure 1, Figure 2, Figure 3, these three kinds of graphs are content, have appeared "Burdock tea price?" This keyword, but also to bold, that is, the supplier to deliberately tell the search engine this keyword, carefully read the next several paragraphs are serious piling up such keywords. Such a supply of content is a serious stack of keywords, for Baidu search engine, the crack keyword piling soft text is urgent, so the soft content can not be sentenced to cheat? This is only one of the cases, in fact, there are many business-to-business Web site content is such, serious direct punishment.

Let's take a look at the content corrections recommendations

How to optimize the title

The importance of the title not only embodies the user experience, but also summarizes the whole content. So make sure to optimize the title if necessary. What kind of title is the user search, what kind of title can be optimized, usually users are to long tail of the way to search, of course, there are search target keywords, but the target keyword appears on the home page of the probability is relatively small, so the use of long tail words. In fact, from the above screenshot can be seen, a title is composed of several words, this is very not recommended, if you can try to write only one word as a title, such as a registered Hong Kong company which is good, so the title is the most users want to search, so I think to optimize the title when you can do so.

Ii. How to optimize the content

The first thing to be clear is that the content must conform to the title, which is the most important point. Want to make the content has the user experience also conforms to the spider, the best method is this soft article to the user to be helpful, is the user needs, may some people say this also conforms to the spider? According to Baidu Search engine Optimization Guide instructions, spiders and users, as long as users satisfied with the spider satisfied, so just need to do a good user experience. So in order to prevent the phenomenon of cheating, in writing soft text when not to appear deliberately keyword piling, write soft Wen must everywhere for the sake of the user, do not think for spiders, now too many webmaster for the spider think and ignore the user.

How to optimize the article? In fact, it is very simple, if you can not write soft text, please do not deliberately to the form of advertising to write articles, such articles will allow users to see, but it is recommended that the majority of webmaster learning soft wen Marketing. I suggest, write articles must naturally write, the key words naturally appear in each paragraph, to do article with products, do not product with articles. I believe you webmaster should have been primary school, primary school should have written composition, at that time we do not know the key words, so in the writing when the article can be written in accordance with the primary school writing product soft, so this article is the highest quality articles.

Writing at the end:

In general, many websites now have title cheats, soft paper cheating, and many sites are because of these two cheat and was punished, traffic plummeted, included a sharp drop, or even K station, so I also recommend that the majority of the webmaster read this article can have a change in their own website, do not wait until Baidu punishment when only regret.